What are the responsibilities and job description for the Senior Director of Brand & Owned Retail position at Corsair?
Senior Director of Brand & Owned Retail
The Senior Director of Brand & Owned Retail is a visionary leadership role responsible for shaping how the brand lives, scales, and resonates globally, across markets, channels, and physical environments. This leader defines the long-term brand ambition and ensures it is expressed consistently and powerfully at every touchpoint, while building owned retail into a strategic engine for growth, cultural presence, and customer loyalty.
This role carries global stewardship of the brand, setting direction, elevating standards, and creating the frameworks that enable consistent execution across regions and business units. The Senior Director ensures the brand is not only coherent, but distinalso ctive, aspirational, and commercially impactful.
Key Responsibilities
- Define and champion the global brand vision, positioning, and narrative, ensuring the brand remains differentiated, culturally relevant, and future-focused.
- Establish and govern global brand standards, identity systems, and operating frameworks to ensure consistency across markets, channels, and business units.
- Lead the strategic development of global brand campaigns and communication platforms, ensuring integrated storytelling across owned retail, channel partners, digital, product, and partner ecosystems.
- Oversee PR operations and brand communications infrastructure, including processes, governance, messaging alignment, and performance measurement while ensuring disciplined, scalable, and effective brand visibility worldwide.
- Shape owned retail as a flagship expression of the brand, ensuring stores deliver immersive, elevated experiences that embody brand values and ambition.
- Drive the performance, evolution, and strategic expansion of owned retail locations, developing a clear roadmap for future growth and physical presence.
- Partner closely with Channel Marketing, GTM, Sales, Web, Operations, and BU leadership to align brand-building initiatives with long-term commercial growth.
- Build and lead high-performing brand and retail teams, fostering creative excellence, strategic rigor, and operational discipline.
Key Qualifications
- 10 years of senior leadership experience in global brand management and/or owned retail leadership.
- Proven ability to build and scale strong, internationally consistent brands.
- Experience leading owned retail environments and expansion strategies.
- Strong understanding of brand governance, communications infrastructure, and PR operations at scale.
- Commercially driven mindset with the ability to connect brand equity to revenue growth and customer lifetime value.
- Inspirational leadership style with the ability to influence senior stakeholders across regions and functions.
For roles that are based at our headquarters in Milpitas, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future.
Annual Salary Range $200,000—$240,000 USD
The Senior Director of Brand & Owned Retail is a visionary leadership role responsible for shaping how the brand lives, scales, and resonates globally, across markets, channels, and physical environments. This leader defines the long-term brand ambition and ensures it is expressed consistently and powerfully at every touchpoint, while building owned retail into a strategic engine for growth, cultural presence, and customer loyalty.
This role carries global stewardship of the brand, setting direction, elevating standards, and creating the frameworks that enable consistent execution across regions and business units. The Senior Director ensures the brand is not only coherent, but distinalso ctive, aspirational, and commercially impactful.
Key Responsibilities
- Define and champion the global brand vision, positioning, and narrative, ensuring the brand remains differentiated, culturally relevant, and future-focused.
- Establish and govern global brand standards, identity systems, and operating frameworks to ensure consistency across markets, channels, and business units.
- Lead the strategic development of global brand campaigns and communication platforms, ensuring integrated storytelling across owned retail, channel partners, digital, product, and partner ecosystems.
- Oversee PR operations and brand communications infrastructure, including processes, governance, messaging alignment, and performance measurement while ensuring disciplined, scalable, and effective brand visibility worldwide.
- Shape owned retail as a flagship expression of the brand, ensuring stores deliver immersive, elevated experiences that embody brand values and ambition.
- Drive the performance, evolution, and strategic expansion of owned retail locations, developing a clear roadmap for future growth and physical presence.
- Partner closely with Channel Marketing, GTM, Sales, Web, Operations, and BU leadership to align brand-building initiatives with long-term commercial growth.
- Build and lead high-performing brand and retail teams, fostering creative excellence, strategic rigor, and operational discipline.
Key Qualifications
- 10 years of senior leadership experience in global brand management and/or owned retail leadership.
- Proven ability to build and scale strong, internationally consistent brands.
- Experience leading owned retail environments and expansion strategies.
- Strong understanding of brand governance, communications infrastructure, and PR operations at scale.
- Commercially driven mindset with the ability to connect brand equity to revenue growth and customer lifetime value.
- Inspirational leadership style with the ability to influence senior stakeholders across regions and functions.
For roles that are based at our headquarters in Milpitas, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future.
Annual Salary Range $200,000—$240,000 USD
Salary : $200,000 - $240,000