VP of Marketing

Position Title: Vice President of MarketingReports to: Chief Revenue OfficerGrade Level: 15Hiring Salary: $103,356.86 - $129,196.08Primary Responsibilities:Direct the successful advertising and promotion of CAFCU membership, products, services and delivery channels. Align the Marketing department with the strategic goals of the credit union. Ensure our brand is effectively communicated to our target market. Advocate throughout the organization for a consistent and best member experience. Duties must be accomplished in compliance with federal and state laws and in accordance with the credit union’s policies and procedures and with constant attention to CAFCU’s creed, vision, mission and goals.Duties and Responsibilities:PromotionsResearch and propose new promotions based on strategic initiatives providing cost/benefit analysisRefresh existing promotions with consistent approachMonitor and implement any necessary Marketing changes during promotions to ensure their successAdvertising and awareness programsEstablish annual advertising plan (schedule of events) and costCoordinate and implement Marketing portion of annual business planProducts and ServicesOversee the research, development, and implementation of new products and servicesContinually review and recommend updates to existing products and servicesMember communication and experienceEnsure all communications support our brandPropose enhancements to the member experience throughout the organizationReview and support credit union social media presence and websiteReact to market research and member surveysPrepare press releases and other external communications consistent with our brand identityManagementEnsure marketing department work and structure support strategic plansCreate annual Marketing budgetEnsure our brand is supported throughout the organizationDevelop and support Marketing ManagerSupport Marketing teamReallocate Marketing resources to effectively address unplanned marketing requestsKeep team abreast of marketing trends and best practicesSenior ManagementParticipate in all Sr. Management activitiesExecute CAFCU’s Strategic PlanAssist in the development, testing, and execution of CAFCU’s Business Continuity PlanMaintain ConfidentialityQualifications:BS degree in Marketing or Business Administration or related field with 4 – 6 years of experience or 7 – 10 years related business experience. Credit union management experience or closely related field with equal responsibility preferred. Ability to reason, use good judgment, and resolve problems is crucial. Travel as necessary and be willing to work a flexible schedule.BenefitsHealth, Vision, Dental Insurance Long-term Disability Insurance Critical Illness Life Insurance 401(k) match Profit sharing PTO Flexible Spending Account Tuition Reimbursement Pet Insurance Commuter Benefit While performing the duties of this job, the employee is frequently required to sit, view information on a computer screen, and talk or hear. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Salary : $103,357 - $129,196