WCSG General Manager

The General Manager/Executive Director of WCSG Radio, FM 91.3, is a full-time, salaried role who serves as the strategic and operational leader of the station, which operates as a ministry of Cornerstone University. WCSG is a non-commercial, listener-supported Christian radio station committed to uplifting and encouraging its audience through Christ-centered content and community-focused programming. This individual is responsible for ensuring the station remains faithful to its mission while growing its reach, impact, and sustainability.

Reporting to the Vice President for Advancement, the General Manager leads the station’s overall direction, including programming, marketing, staffing, facilities, and FCC compliance. This role requires a strong blend of ministry passion, media expertise, and executive leadership. The General Manager will work closely with university leadership to ensure WCSG’s vision aligns with that of Cornerstone University, while representing the station to key stakeholders including donors, listeners, community leaders, and industry partners. The individual will also collaborate with the Assistant Vice President (AVP) of Advancement to develop and manage the station’s budget and ensure responsible stewardship of resources.

LOCATION: Grand Rapids, Michigan

DUTIES AND RESPONSIBILITIES

• Plan and execute strategic vision and initiatives that expand WCSG’s mission impact, audience reach, and long-term sustainability.
• Collaborate with university leadership to position WCSG as a key outreach platform.
• Represent WCSG to internal stakeholders, donors, listeners, community leaders, and media associations.
• Oversee day-to-day operations, including staffing, technical infrastructure, and facility oversight.
• Manage and mentor a professional team focused on excellence, integrity, and spiritual development.
• Ensure engaging, biblically centered programming aligned with audience needs and mission values.
• Direct marketing strategies to increase reach, listener engagement, and brand awareness.
• Monitor and respond to audience behavior, media trends, and listener analytics.
• Provide oversight for full FCC compliance, regulatory documentation, and adherence to broadcasting standards.
• Partner with Advancement and Development teams to support donor relations and fundraising efforts.
• Work with the AVP of Advancement to develop and manage the station’s budget, ensuring responsible stewardship and alignment with organizational goals.
• Maintain a portfolio of major donors and key partners, building relationships to support financial growth.
• Accurately record and track donor and stakeholder engagement activities using the university’s CRM system, Blackbaud Raiser's Edge.
• All Cornerstone University employees will regularly interact with students in a variety of projects, activities, and settings. As such all employees are expected to serve as Christian leaders and mentors by effectively living a gospel-centered lifestyle, ministering and discipling through a biblical worldview.
• Other duties as assigned.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES

• Deep understanding of radio broadcasting operations, programming, and marketing.
• Knowledge of FCC regulations and best practices in nonprofit and Christian broadcasting.
• Strong analytical skills with the ability to interpret audience data and listener engagement trends.
• Familiarity with listener analytics tools and their application in programming and marketing strategy.
• Proven leadership and team development skills with a collaborative management style.
• Strong strategic planning, organizational, and decision-making capabilities.
• Excellent verbal and written communication skills with the ability to engage diverse audiences.
• Experience with budgeting, financial oversight, and operational planning.
• Passionate Christian faith with a strong commitment to ministry through media.
• Ability to represent the university and WCSG with professionalism, integrity, and mission alignment.
• Comfortable engaging with university leaders, donors, church partners, and community stakeholders.

PREFERRED QUALIFICATIONS

• Bachelor’s degree in Communications, Broadcasting, Business Administration, or a related field (Master’s preferred) or a combination of appropriate work-related and leadership experience.
• 5–7 years of progressive leadership experience in radio, media ministry, or nonprofit management.
• Demonstrated success in organizational growth, audience engagement, fundraising, and team leadership.
• Proficiency with donor management systems (Blackbaud Raiser's Edge preferred) and CRM best practices.

ESSENTIAL QUALIFICATIONS

• A personal relationship with Jesus Christ and an active Christian commitment.
• A theology that supports the values and mission of Cornerstone University core commitments evidenced by an ability to affirm and sign the university’s doctrinal statement, “The Cornerstone Confession.”
• Four other foundational pillars, along with the university’s mission and confession, form Cornerstone’s Core Commitments:
  • The Cornerstone Christian World View
  • The Cornerstone Academic Vision
  • The Cornerstone Beautiful Christian Community
  • The Marriage and Human Sexuality Position Statement

These core commitments convey who we are, what we believe and how we live and work together in community. Employees are expected to faithfully attend an evangelical and biblical church whose core beliefs and practices are consistent with Cornerstone’s confession and core commitments.

WCSG