Media Analyst

Media Analyst

Cornerstone Media Group, Minneapolis, MN

Advertisers today expect measurable results, and Cornerstone Media Group delivers results as our direct response spots and infomercial recommendations are based on data driven performance metrics. Cornerstone is based in downtown Minneapolis, and we have been helping television stations, cable systems, satellite providers, streaming platforms and networks increase their direct response advertising revenues for over 30 years.

Media Analyst:

Contribute to the profits of Cornerstone Media Group by executing data integration, trend analysis and evaluating performance to increase profitability of Direct Response advertising campaigns. Looking for someone who thrives in analyzing data, problem solving, and uncovering trends hidden in the numbers.

Responsibilities:

• Develop a deep understanding of business units’ procedures (marketing, media sales, and operations) and apply knowledge to ensure customer satisfaction, growth of business, and support an efficient and cooperative office atmosphere.
• Maintain clean and consistent datasets used for pricing, performance reporting, and campaign optimization.
• Reconcile, validate, and quality-check weekly airing logs to ensure accuracy in all performance reporting and analysis.
• Monitor performance against KPI goals and proactively identify where optimization or adjustments are required.
• Generate insights into media performance, including trends in daypart effectiveness, network efficiency, regional patterns and underlying how demographics and programming influence results.
• Build and maintain recurring reports, dashboards, and analytical tools (Excel, Power BI, or equivalent) to support decision-making across the organization.
• Communicate findings clearly and effectively to the media buying division, translating data into actionable recommendations that maximize ROI while minimizing underperforming media.
• Performs all other duties as requested by management to ensure the continued growth and profitability of Cornerstone Media Group.

Requirements:

• Associate or Bachelor’s degree or equivalent analytical work experience
• Strong experience with data processing software and programs (Excel required; Power BI or SQL preferred)
• Strong attention to accuracy and attention to detail
• Proven ability to problem solve

Only candidates eligible to work in the US without sponsorship should apply.

Thanks to all who submit information for consideration, but only those selected for interviews will be contacted.