Account Development Associate - Cornerstone Hospice

Role:

The Account Development Associate is responsible for all sales and marketing activities designated to increase referrals/admissions and enhance relationships with referral sources. These activities may include, but are not limited to marketing, public relations, education, customer service, and assisting in patient referral functions to assure timely admissions. The ideal candidate will have a passion for hospice care and willingness to learn medical sales (pharmaceutical, DME) and calling on hospital physicians, hospitalist groups, and stand-alone physician offices. Will learn to present education to healthcare professionals and make cold calls into new accounts.

• 1- year medical marketing experience preferred, background in health care/social services/customer service considered.
• Ability to promote hospice with potential referral sources in competitive areas.
• Outgoing personality with excellent communication skills, including public speaking experience.
• Valid Florida driver’s license and ability to travel within the designated counties
• Knowledge of Medicare guidelines, Medicaid coverage, and primary insurance plans preferred.

• Satisfactorily complete competency requirements for this position.

• Represent the Company professionally at all times through care delivered and/or services provided to all clients.
• Comply with all State, federal and local government regulations, maintaining a strong position against fraud and abuse.
• Comply with Company policies, procedures and standard practices.
• Observe the Company's health, safety and security practices.
• Maintain the confidentiality of patients, families, colleagues and other sensitive situations within the Company.
• Use resources in a fiscally responsible manner.
• Promote the Company through participation in community and professional organizations.
• Participate proactively in improving performance at the organizational, departmental and individual levels.
• Improve own professional knowledge and skill level.
• Advance electronic media skills.
• Support Company research and educational activities.
• Share expertise with co-workers both formally and informally.
• Participate in Quality Assessment and Performance Improvement activities as appropriate for the position.

• Cultivates, expands, and maintains quality professional relationships with new and existing referral sources such as hospitals, physicians, skilled nursing facilities, home health, and companion care agencies and others.
• Ability to establish positive relationships within the medical, hospital and long-term care communities.
• Builds and maintains professional relationships with the account segments assigned. Includes participation in appropriate interaction with referral sources during business hours, as well as weekends, evenings and holidays as needed to meet identified educational needs. Activities resulting in 90% customer facing time/ <10% administrative. In collaboration with the Account Development Liaison will monitor outcomes for the assigned accounts.
• In collaboration with the Account Development Liaison, is responsible for the management of the accounts assigned, ensuring profile information is current and accurate. Completes sales call documentation in the CRM with accuracy
• Demonstrates creativity, the desire to learn each account segment, and the willingness to create continued education and visibility in assigned accounts.
• Develops and maintains a structured call rotation with all assigned accounts, preventing accounts from becoming neglected. Consistently averaging greater than 50 sales calls per week.
• Dedicated to the support of assigned accounts in each 30-day account rotation: Hospital/Facilities/Physicians. Ensuring the accounts assigned receive routine call volume and visibility.
• In collaboration with the Account development Liaison, provides education and data updates to referral sources routinely. These include patient updates, referral/admission outcomes, educational material, and statistical analysis.
• Provides consistent, frequent communication with referral sources including but not limited to our organizational quality, outcomes, competencies, and clinical criteria and differentiators.
• Communicates effectively with the Director of Business Development on identified customer concerns.
• In collaboration with the Director of Business Development is committed to learning techniques to assist in the management of account needs.
• Represents Chapters professionally during all work-related activities, ensuring that activities are aligned with the program initiatives and goals, as determined by the program Business Development Manager.
• Constantly strives to improve the image of the organization in the healthcare community.
• Is an active, motivated, productive, professional and positive member of the sales team.
• Is an active, engaged participant in the learning process in each account segment assigned.
• Consistently meets productivity expectations, completing work and documentation with accuracy and within assigned deadlines.
• Performs other duties as assigned.