Marketing Manager (Build-to-Rent)

Description

Who We Are

Core Spaces is a vertically integrated company focused on acquiring, developing, and managing residential properties that create a better life for everyone under our roof. From world-class amenities and progressive design to client service with a hospitality-driven approach, we create spaces where people want to be. Core Spaces is proud to be a People-First organization and our culture is our greatest asset. Our six cultural values guide us every day and we strive to live them in everything we do: PUSH (Invent Better Places to Live), GRIT (We Got This), LIFT (Help Each Other Win), SHINE (Bring Your Full Self), UPHOLD (Never Break Trust), GROW (Always Get Better).

What We Do

Core Spaces provides living spaces and services that create a better daily life for its residents. Our projects are thoughtfully designed, customized, developed, and managed to create extraordinary lifestyle experiences that are as unique as their respective markets. Since our founding in 2010, Core has consistently delivered award-winning developments in top markets across the country. We currently own and/or manage 46 properties nationwide totaling over 26,000 beds and have a pipeline of over 40,000 student housing beds and 8,000 Conventional/Build to Rent units in various stages of development or acquisition. For more information, check us out at www.corespaces.com

Benefits That Matter

• A culture that provides you a sense of belonging
• Hybrid & Remote work options to promote work-life balance
• Competitive pay that values your contributions
• Annual incentive to reward your achievements
• Paid unlimited PTO to disconnect or celebrate life milestones
• Paid 16 holidays, including your birthday, to disconnect and celebrate
• Paid Parental Leave that begins after 90 days
• Paid volunteer time off to give back to your community
• Monthly workshop weeks; less meetings & more collaboration
• Robust health plan options that begin within at least 30 days of your employment
• Monthly phone reimbursement
• Wellness allowance and perks, including a yearly subscription to a meditation app
• An environment that provides you a voice to share your perspectives
• Employee Assistance Program (EAP) for access to confidential support services
• Company retirement options including 401(k) matching & Roth account option

Position Overview

The Marketing Manager is a key role within the marketing department, responsible for driving and executing marketing strategies and initiatives on behalf of the Build-to-Rent portfolio at Core Spaces. The ideal candidate will have a solid understanding of marketing principles and possess a creative and strategic mindset. This position will be responsible for overseeing the strategy, development and implementation of marketing campaigns, management of brand messaging, and will collaborate with cross-functional teams/external partners to create effective marketing strategies that align with the company’s objectives. As a key driver of our marketing efforts, the Senior Marketing Manager will inspire the team to think outside the box and bring fresh ideas to the table, fostering a culture of innovation within the department.

What You Will Do

• Develop and execute comprehensive marketing strategies to promote brand awareness, drive customer acquisition, and increase market share for Core Spaces newly launched Build-to-Rent portfolio
• Conduct market research and analysis to identify target audience, market trends and competitive landscape, providing insights to guide marketing initiatives
• Collaborate with the creative team to develop compelling marketing campaigns and collateral that effectively communicate the brand message and value proposition
• Oversee the creative collateral needed for lease ups at all newly launched communities
• Assist in providing collateral to support the marketing strategy to the digital team for all digital marketing channels including website, social media, email marketing and online advertising
• Monitor and analyze key marketing performance metrics to evaluate campaign effectiveness and make data-driven decisions for continuous improvement
• Collaborate with cross-functional teams including sales, operations and training, to align marketing efforts with overall business goals
• Manage digital agency partner
• Stay up to date on industry trends, emerging technologies, and best practices in marketing, and propose innovative ideas to keep the brand ahead of the competition
• Establish and maintain relationships with external partners to leverage additional marketing opportunities
• Occasional travel may be necessary as needed
• Perform all other duties and tasks as assigned by management
• Must be able to complete all physical requirements of this role with or without a reasonable accommodation

Ideally, you'll have

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in marketing roles, with a minimum of 5 years of progressive responsibility
• Strong analytical skills and ability to interpret data to drive strategic marketing decision
• Excellent communication and presentation skills, with the ability to convey complex ideas effectively to diverse stakeholders
• Creative thinking and problem-solving skills, with a strong ability to generate innovative marketing ideas
• Knowledge of industry trends and best practices, and ability to adapt strategies accordingly

You'll crush it if you have experience with

• Demonstrated leadership abilities, including team management, coaching, and mentoring
• Proficiency in digital marketing tools and platforms, including marketing automation, CRM, and web analytics

Organizational Structure

Reports to: Managing Director, Marketing & Communications

Direct Reports: N/A

As an Equal Opportunity Employer, Core Spaces celebrates diversity and is committed to creating an equitable and inclusive environment, which creates a sense of belonging for all employees. We do not discriminate and believe every individual should be proud of who they are and the community they represent.

Qualifications