Head of Go-to-Market (GTM)

Head of Go-To-Market (GTM)

Location: Irving, TX

Job Type: Full-Time

Seniority Level: Executive / VP-Level

About CORE Safety Group:

CORE Safety Group is a national provider of safety consulting, safety staffing, and OSHA training. We help employers protect their people, maintain regulatory compliance, and access qualified safety professionals across construction and general industry.

Through our Project Safety Staffing, Safe Assist, and General Services offerings, we deliver safety solutions to clients across industries including construction, manufacturing, healthcare, oil and gas, renewable energy, and other industrial markets.

Backed by Red Iron Group, CORE is investing in its people, processes, and technology to support its next phase of growth.

About the Role

CORE Safety Group is seeking a hands-on, growth-oriented Head of Go-To-Market (GTM) to build and lead our sales strategy, strengthen our go-to-market infrastructure, and drive business development across the organization.

This is a player-coach leadership opportunity for an experienced B2B services sales professional who can develop scalable processes while actively engaging clients, generating revenue, and closing deals.

Working closely with CORE's executive leadership and Red Iron Group's operating team, you will own the sales process, manage pipeline performance, improve conversion rates, grow recurring revenue, and help identify and launch new market opportunities. Power & Utilities is a leading area of consideration for future expansion.

The ideal candidate combines strategic thinking with a strong execution mindset and understands how to grow a services business while aligning sales commitments with operational capacity.

Key Responsibilities

Go-To-Market Strategy & Sales Operations

• Build, implement, and continuously improve CORE's end-to-end B2B sales process.
• Establish CRM discipline, pipeline stages, qualification criteria, forecasting practices, and weekly sales review cadences.
• Manage inbound leads, qualification, routing, follow-up, and conversion from initial contact through closed business.
• Develop consistent pricing, proposal, and bid standards to support profitable growth.
• Partner with Marketing on demand generation, messaging, and lead conversion strategies.

Business Development & Revenue Growth

• Personally develop relationships, pursue opportunities, and close new business.
• Drive growth across Project Safety Staffing, Safe Assist, and General Services.
• Expand recurring revenue by positioning CORE's Safe Assist program where it best meets client needs.
• Develop strategies to improve sales conversion, customer acquisition, deal economics, and overall bookings.
• Prioritize opportunities based on revenue potential, profitability, recurring value, and delivery capacity.

Operational Alignment

• Work closely with Operations to ensure new business aligns with staffing availability and service delivery capabilities.
• Establish a consistent sales-to-operations handoff process, including agreed-upon staffing and delivery plans for proposals.
• Monitor demand against delivery capacity and make informed decisions regarding pricing, opportunity prioritization, and resource allocation.
• Support a seamless transition from closed business into client onboarding and service delivery.

New Market Development

• Partner with CORE's Co-Founder to evaluate, develop, and launch new end markets.
• Assess market potential, customer needs, buying patterns, competitive positioning, and required delivery capabilities.
• Collaborate with Operations to develop offerings and secure initial paying customers.
• Build a repeatable strategy for entering and scaling new verticals, with Power & Utilities among the leading opportunities.
• Recruit and lead a dedicated Account Executive to expand the new market once the offering is established.

Leadership & Team Development

• Serve as a trusted partner to executive leadership and field operations.
• Establish a culture of accountability, collaboration, disciplined execution, and continuous improvement.
• Coach and develop sales talent while helping define the future structure of the go-to-market organization.
• Provide clear reporting on pipeline health, bookings, forecast accuracy, conversion, and growth opportunities.

Qualifications

• Proven experience building and managing a B2B services sales process, preferably from an early or developing stage.
• Demonstrated success personally selling and closing complex business-to-business deals.
• Experience selling field services, technical services, staffing, industrial services, or EHS-related solutions.
• Strong understanding of CRM systems, pipeline management, forecasting, qualification frameworks, and sales performance metrics.
• Experience developing pricing strategies, proposals, and bids with a focus on profitability and deal economics.
• Demonstrated ability to grow recurring revenue and develop long-term client relationships.
• Experience identifying and launching new market segments or industry verticals.
• Strong cross-functional collaboration skills, particularly with Operations and Marketing.
• Ability to balance growth objectives with staffing capacity, service delivery requirements, and business priorities.
• Excellent communication, negotiation, leadership, and relationship-building skills.
• A hands-on leadership style, high emotional intelligence, and a collaborative, low-ego approach.

Preferred Qualifications

• Experience in safety consulting, EHS, construction, industrial services, or related professional services.
• Familiarity with OSHA requirements and safety industry buying patterns.
• Exposure to the Power & Utilities, energy, or infrastructure sectors.
• Experience working within a private equity-backed or high-growth organization.
• Experience building and scaling sales teams as a business expands.

What Makes This Opportunity Unique?

• Executive-level impact: Help shape the go-to-market strategy of a growing national safety services business.
• Build and lead: Create the sales processes, systems, and team needed to support scalable growth.
• Direct leadership partnership: Work closely with CORE's Co-Founder
• New market expansion: Help identify, launch, and scale opportunities in emerging industries.
• Hands-on ownership: Combine strategic leadership with direct responsibility for generating and closing business.