District Manager

District Manager (DM)

Who We Are: 

At Planet Fitness, our mission has always been to enhance people’s lives by providing a high-quality fitness experience in a welcoming, judgement free environment. We provide an exceptional member experience through our Operational Pillars – Great Teams, Great Member Experience, and Operational Excellence.

Through our CORE Values, our vision is to create an environment where greatness can be achieved through empowering all to improve. We stive to create a positive community for all, empower all the opportunity to create their own path for success, respect all regardless of their background or experience, and strive for excellence in all we do for our community and business.

Who You Are: 

All of our Team Members at Planet Fitness share one thing in common – a passion for our amazing brand and a desire to make our members feel welcome in our Judgement Free Zone®

• Exhibit a positive and upbeat attitude.
• Have a passion for delivering a consistent and exceptional experience to our members, guests, and fellow PF team members.
• Pride yourself on your work while being punctual, reliable, and dependable.
• Handle all interactions with diplomacy and exhibit a genuine motivation for helping others.
• Act with integrity and show respect to everyone around you.
• Exhibit strong communication skills and have an ability to listen and empathize.
• Inspire and motivate others to achieve their goals.
• Are quick study with the ability to apply what you have learned during online and hands-on training.
  
  
  

Role Overview

The District Manager is responsible for the overall performance, profitability, and growth of all clubs within their district. This includes driving sales and revenue, ensuring consistent execution of operational and brand standards, and developing high-performing Club Managers and their teams. The District Manager acts as the direct link between support leadership and club-level operations, ensuring that business objectives are met, KPIs are achieved, and the member experience consistently exceeds expectations.

The District Manager is expected to be a hands-on leader, present in the clubs daily, identifying opportunities, coaching managers, and executing strategies to achieve both short- and long-term business success.

Club Visit Expectations: In clubs 5 days per week, including random nights & weekends.

Full-Time | Minimum 40 hours per week, schedule may vary

Key Responsibilities

• Sales & Revenue Growth
• Establish, communicate, and monitor district-wide sales objectives aligned with company goals.
• Drive membership growth, sales, and revenue through coaching, accountability, and execution of best practices.
• Analyze daily, weekly, and monthly sales performance for each club; create action plans with Club Managers to address underperformance.
• Ensure sales teams are trained in closing techniques, prospecting strategies, and delivering effective club tours.
• Partner with Club Managers to forecast annual, quarterly, and monthly sales goals, adjusting strategies as needed to exceed targets.
• Ensure KPI Scorecards are reviewed weekly and tied directly to team member accountability, coaching, and performance management.
• Champion a sales-first culture, setting high expectations and rewarding achievement.
• Financial & Business Performance
• Maintain full responsibility for controllable club-level P&Ls across the district.
• Monitor labor hours, payroll costs, supply expenses, and operational budgets to ensure profitability.
• Review controllable expenses with Club Managers weekly; implement corrective actions when overspending occurs.
• Authorize and oversee all refund and supply order requests, ensuring cost efficiency and alignment with budget guidelines.
• Conduct regular financial reviews with Club Managers to build financial acumen and accountability.
• Partner with the Regional Director of Operations (RDO) on strategic initiatives to maximize district profitability.
  
  
  

Leadership, Staffing & Training

• Recruit, hire, and develop high-performing Club Managers; build a strong leadership pipeline by identifying future management talent within clubs.
• Ensure consistent execution of onboarding, training, and development programs for all levels of staff.
• Conduct 30/60/90-day reviews, monthly 1:1’s and annual performance evaluations for Club Managers; verify Club Managers complete reviews for their teams.
• Provide consistent coaching, accountability, and disciplinary support for Club Managers to ensure adherence to company standards and expectations.
• Maintain oversight of staffing levels to ensure operational coverage, member experience, and labor efficiency.
• Lead succession planning efforts by preparing Assistant Managers and Team Leaders for promotion.
• Operations, Cleanliness & Safety
• Ensure every club meets brand standards in cleanliness, safety, and overall member experience.
• Hold Club Managers accountable for completion of all daily cleaning and safety checklists.
• Partner with Facilities to ensure equipment is fully functional, downtime is minimized, and repairs are completed within timelines.
• Verify compliance with all safety policies and procedures, including CPR/AED certifications and incident reporting.
• Conduct monthly BEST Visits & quarterly Brand Excellence Reviews (BER) to evaluate operational standards, service execution, and brand consistency.
• Lead weekly cascade meetings with Club Managers to review KPIs, action items, operational initiatives, and compliance updates.
  
  
  

Member & Employee Engagement

• Ensure Club Managers deliver a Judgement Free Zone® member experience in every club.
• Monitor member feedback through Listen360, hold clubs accountable for timely follow-up, and track resolution.
• Partner with Club Managers to implement recognition programs that celebrate staff achievements and foster positive culture (CORE awards, Kudos recognition).
• Actively engage with members during club visits to gain insight into service quality, cleanliness, and staff engagement.
• Promote strong internal communication by cascading company initiatives and ensuring consistent execution across all clubs.
  
  
  

Administration & Compliance

• Ensure all administrative tasks and HR-related documentation (hiring forms, certifications, payroll) are accurate and timely.
• Verify CPR/AED, tanning, and other certifications are current for all staff, ensuring compliance with local/state regulations.
• Complete Skilled Evaluation of all newly onboarding team members within 30 days of hire.
• Maintain accurate reporting of club KPIs, payroll, and performance statistics for district-level tracking.
• Provide timely and accurate reports to the Regional Director and support leadership.
  
  
  

Role Requirements

• Proven multi-unit management experience in fitness, retail, or hospitality (district manager or equivalent level).
• Strong sales leadership background with a track record of exceeding revenue and membership growth targets.
• Full understanding of P&L management, budgeting, and controllable expenses.
• Skilled in training, coaching, and performance management across large teams.
• Ability to analyze data, identify trends, and implement corrective action plans.
• Strong organizational skills with ability to manage multiple priorities simultaneously.
• Excellent communication, leadership, and motivational skills.
• Proficient in Microsoft Office and BI reporting systems.
• CPR/AED certified (or ability to obtain).
  
  
  

Success Will Be Measured By:

• District sales performance (membership growth, sales).
• Profitability and P&L management (labor, expenses).
• Club KPI Scorecards (sales, service, and operational excellence).
• Compliance with brand standards, cleanliness, and safety.
• Staff retention, development, and internal promotions.
• Member satisfaction and engagement metrics.
  
  
  

Core Competencies

• Communicates Openly & Effectively
• Builds Strong Relationships
• Nurtures Learning & Growth
• Drives Continuous Improvement
• Champions CORE Values
  
  
  

Qualifications

• Must be 18 years of age or older
• Willing to obtain CPR/AED certification (training provided)
• Basic customer service and communication skills
• Basic computer proficiency
• Employment subject to background check
  
  
  

Physical Requirements

• Stand and move throughout the club for the duration of your shift.
• Communicate in person or by phone for member assistance.
• Lift up to 75 lbs. as needed.
• Occasionally work with cleaning chemicals.
• Frequently bend, twist, and reach to complete tasks.
  
  
  

Benefits of Joining Planet Fitness

• Health & welfare benefit packages
• Vacation, sick time, and holiday pay
• Free Black Card Membership
• 401(k) retirement savings plan
  
  
  

Pay Range Placement Statement:

Placement within the established pay range for each role will be determined based on a combination of factors, including but not limited to:

• Relevant skills
• Years and depth of experience
• Performance History
• Market competitiveness
• Geographic economic conditions, such as cost of living and local wage benchmarks