What are the responsibilities and job description for the Email Marketing Manager position at Cords Club?
About Cords Club
Cords Club is a one-stop shop for trendy, meaningful jewelry that's safe, stylish, and designed to be worn every day. We create pieces that not only look good, but feel good, too. All of our jewelry is made from hypoallergenic, skin-safe materials and crafted with comfort in mind.
At Cords Club, our jewelry designs are built to inspire confidence and self-expression. With a growing customer/fan base, strong online presence, and rapidly expanding product line, Cords Club is on a mission to become a go-to destination for modern, conscious jewelry lovers.
As we scale, we're looking for someone who treats our customers like friends, not inboxes. We want our email and SMS to feel like a real two-way conversation—comfortable, personal, and full of personality.
About the Role
We’re looking for an Email Marketing Manager to own and evolve our email marketing channel, balancing strategy, creativity, and analytics to drive growth. The ideal candidate is curious, test-driven, and comfortable working with segmentation and dynamic content, with hands-on experience in Klaviyo. Experience in DTC ecommerce email marketing is required.
🎯 This role is based in our Springville, Utah in-office 4 days per week, 1 day remote.
Responsibilities
- Own end-to-end email marketing strategy, including email campaign planning, flows, segmentation, and optimization.
- Write & design compelling, on-brand emails that drive engagement and conversion
- Review agency-created email content and provide clear feedback to ensure alignment with brand voice, messaging, and goals
- Own A/B testing within email and use performance insights to optimize content, design, and segmentation
- Create personalized messaging through advanced segmentation and dynamic content design
- Collaborate with marketing and creative teams to align email with broader campaign launches and promotions
- Analyze performance metrics (open rate, CTR, conversion, revenue, deliverability, etc.) and turn insights into action
- Provide copywriting support and feedback across other channels, including Meta ads and SEO blogs
- Own SMS marketing to support email efforts including campaigns, automated flows and customer interaction
- Stay up to date on email marketing best practices and industry trends to drive continuous improvement
- Ensure all written content aligns with brand voice, messaging strategy, and performance goals
What We’re Looking For
- Must have experience with DTC e-commerce brands
- Proven experience with Klayvio is a must
- Strong eye for design with hands-on email design experience
- Strong knowledge of segmentation and personalization techniques and dynamic content
- Comfortable working with analytics and reporting to guide decisions
- Excellent copywriting skills transferable across email, paid media captions, product descriptions and more
- Highly organized, detail-oriented, and able to manage multiple campaigns at once
- Comfortable giving feedback to align copy and design with the brand