Sales Representative Merchandiser

Sales Representative Merchandiser (SRM)

The SRMs primary role is to maximize sales of Cordialsa USA products across assigned customer sites by delivering excellent customer service through effective planning, selling, ordering, and in-store merchandising.

This position identifies selling opportunities, secures secondary placements and extra displays, leverages sales data for presentations, and collaborates directly with store managers and personnel to drive sales and customer satisfaction. The SRM follows a routed store schedule that varies based on customer influence and merchandising needs.

Key Position Responsibilities

• Sales and Customer Service: Maximize sales by identifying opportunities and providing excellent customer service.
• Verification of Displays: Visit stores and fill in lines and additional spaces, ensuring prices are accurate.
• Route: Adhere daily to the established customer route.
• Activity Log: Use technological platforms to maintain control and a record of each point of sale.
• Negotiation: Suggest orders to the customer to ensure product rotation, manage volume business with store managers based on predefined offer plans, and schedule the delivery date of orders.
• Returns: Check with the customer for any returned merchandise (credits), prepare and label it, leave it visible, and inform them of the pickup date. (This activity does not apply to some territories).
• Customer Onboarding: Search for potential clients in the assigned territory, presenting portfolios and managing the required documentation for their establishment.
• Labeling: Ensure that shelves are prepared for SKU labeling, that promotional displays are set up correctly, and that inventory is maintained and organized for sale.
• Photographs: Take pictures of displays and shelves, accurately recording the assigned and completed activities within each store or point of sale.
• Inventory Reporting: Ensure that products are rotated and in good selling condition.
• Pricing: Ensure that price tags are displayed and that the promotional price is applied. Communicate any pricing issues promptly (both on and off the shelves) to the team leader.
• Planograms: Validate the placement of products according to the planograms.
• POP: Place the POP material according to the instructions.
• Other duties as assigned.

Key Competencies

• Knowledge of customers within the assigned area is a plus.
• Creativity and innovation in generating unique ideas and solutions to benefit customers and Cordialsa USA.
• Ability to build strong customer partnerships that exceed expectations and support business success.
• Proficiency with sales and order management systems to deliver exceptional customer service.
• Ability to work independently and adapt flexibly to changing schedules.
• Strong and effective communication skills.
• Problem-solving skills with minimal supervision to reduce business disruptions.
• Capability to perform physically demanding tasks in a fast-paced environment (lifting, bending, carrying up to 25 lbs., occasionally over 50 lbs., pushing, pulling) while following safety protocols.
• Proficiency in Microsoft Office, internet usage, and cellular/wireless devices.

Experience

• Minimum of 2 years in sales and customer management; experience in a consumer packaged goods (CPG) organization preferred.
• Experience in a direct store delivery environment within the CPG industry is highly desirable.
• Previous experience in grocery, retail, sales, and/or customer service is a plus.

Other Requirements

• Authorized to work in the US (without need for sponsorship, now or in the future).
• Must have a reliable car to access multiple store locations during assigned shifts.
• Valid drivers license and proof of insurance required.
• Must reside within 50 miles or 60 minutes of the primary work location.
• Flexible work schedule is required.
• Bilingual in Spanish/English.