Area Marketing Manager - Outbound Hotels

OUTBOUND PERKS BENEFITS About

Outbound Hotels is the premier basecamp for the modern explorer. We’re seeking a Brand Marketing Manager to serve as the strategic engine behind our most adventurous destinations. In this role, you’re not just managing marketing; you’re supporting the day-to-day execution that helps drive both the commercial performance and brand presence of the Outbound properties within the growing collection.

Join The Pathfinders

At Outbound Hotels, we don’t just hire employees; we build a collective of Pathfinders. Being a Pathfinder means joining a culture that values the journey as much as the destination...

• Competitive salary and incentive plan
• Team member free room night program for stays within the CoralTree portfolio
• Medical, dental, vision, life, and disability insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee assistance program
  
  

Responsibilities

Position Overview

The Brand Marketing Manager translates portfolio strategy into actionable campaigns that drive demand, strengthen brand positioning, and support revenue goals.

Property Marketing Ownership

• Develop and execute annual marketing plans aligned with portfolio strategy.
• Own monthly campaign calendars and promotional timelines.
• Translate occupancy forecasts into marketing activation plans.
• Partner with property teams to support need periods.
• Present marketing performance updates to property leadership teams.
  
  

Campaign Strategy Execution

• Lead development of seasonal offers, packages, and promotional messaging.
• Ensure alignment across websites, emails, paid media, and social channels.
• Review creative adaptation to reflect Outbound brand standards.
• Coordinate programming promotion with Heads of Culture & Experiences.
  
  

Digital Channel Management

• Own website updates, landing page builds and content updates.
• Audit OTA listings and third-party profiles for brand consistency.
• Manage email planning, calendar, segmentation, and execution.
• Partner with digital agency on paid media strategy, budgets and performance reporting.
  
  

Brand Governance

• Ensure all marketing aligns with Outbound brand pillars and positioning.
• Enforce brand identity standards across creative assets.
• Maintain consistency across multi-property storytelling and voice.
  
  

Programming Experience Integration

• Support marketing for property Signature Experiences and activations.
• Develop promotional toolkits for property events and partnerships.
• Align event marketing with seasonal content themes and revenue goals.
  
  

Performance Reporting

• Own property level marketing dashboards and KPI tracking.
• Analyze performance across paid, organic, web and email channels.
• Deliver monthly performance insights and action recommendations.
  
  

Work Environment

• Full-time, on-site role at CoralTree Hospitality offices in Englewood, CO.
• Willingness to travel as needed to Outbound collection hotels.
• When on property, be comfortable with content capture, possible guest interactions, and providing event support if needed.
• This role will collaborate with property leaders stakeholders, including the General Manager, Head of Culture & Experiences, Revenue Management, Sales, Digital Agencies and Partners.
• This role reports directly to the Area Director of Marketing, Outbound Hotels/CoralTree Hospitality.
  
  

What Success Looks Like

• When rooms need filling, marketing shows up ready to rally.
• Campaigns are intentional, not reactive.
• Programming gets the spotlight it deserves. Every touchpoint feels Outbound.
• Property leaders trust the plan. Revenue sees the lift. Culture teams feel seen. Guests feel the difference.
• Creative is sharp. Messaging is human. Data drives decisions. Adjustments happen fast.
• And behind the scenes, things just work. The engine runs smoothly so the brand can keep exploring what’s next.
  
  

Qualifications

• 5–8 years of marketing experience in hospitality, travel or lifestyle brands.
• Multi-property or regional marketing experience preferred.
• Strong understanding of paid media, digital funnels, and attribution.
• Experience managing agency partners.
• Proficiency in CMS platforms, email marketing tools, and analytics dashboards.
• Strong writing and storytelling skills.
• Strong communication and presentation skills.
• Ability to operate independently as the marketing leader for multiple properties.