Senior Marketing Manager

At Copper Builders, Built on Trust isn't just a tagline—it's the cornerstone of everything we

do. Our mission is to build long-term relationships with our clients by delivering top-notch

service they can rely on. It's no wonder that on several occasions we snagged the Builder of the

Year award. It’s thanks to our passion and unwavering commitment to excellence. We're on a

mission to assemble the most skilled and enthusiastic team as we aim to become the #1 private

builder in the Carolinas by 2032 (our big harry audacious goal: BHAG).

Our core values:

• Genuine: We pride ourselves on integrity and honesty in all our interactions. Being

authentic helps us connect deeply with the right clients and steer clear of those who

aren’t a good fit. It's a win-win.

• Fun: We believe that work should be enjoyable and that a lively workplace can help us

achieve our goals, while having some fun doing it.

• Communication: We value prompt, clear, and effective communication. Think of us as a

communication company that happens to build homes. We don’t install drywall or hang

shingles, but we ensure everything gets done through facilitating great communication.

• Collaboration: Teamwork makes the dream work. We support each other professionally

and personally to achieve our goals together.

• Responsible Stewards: Building a dream home or a multifamily project is a huge

financial commitment. We approach every project as if it were our own.

We Hire the Best:

Our success in building, financing, and leading the industry hinges on the dedication, expertise,

and innovation of the best talent around. We're looking for top-notch professionals who are

not only motivated to work hard and reach ambitious goals but also the kind of folks we'd want

to grab a beer with after work. After all, work should be something you look forward to, not

just a case of the Mondays.

We Build Cool Shit

That’s our motto. We like to work on projects we are passionate about, the kind that gets our

blood flowing and our excitement levels high. We focus on projects that ignite that passion,

whether it's a small production house or a huge multifamily project. Building cool stuff doesn’t

always mean it's the highest-priced product; it's all relative to the budget, and we can find the

excitement in any project size.

Role: Senior Marketing Manager – Charlotte, NC

We’re hiring a Senior Marketing Manager — a hands-on, technology-first marketing leader who

will own the entire marketing function at Copper Builders. You’ll partner closely with our

agency of record, leverage AI and automation to do the work of a much larger team, and build

the systems and campaigns that fuel our growth. Reporting directly to leadership, you’ll work

alongside sales, operations, and an experienced agency of record to shape how one of the

Carolinas’ most respected homebuilders shows up in the market. This is a high-ownership role

with a direct path to VP of Marketing.

Why Consider Copper Builders:

• Award-Winning Culture You’ll Actually Enjoy: We’ve earned three-time Builder of the

Year recognition and a Best Place to Work award — not because we put it on a poster,

but because we genuinely invest in our people. We’re professional but not uptight,

ambitious but not cutthroat. If you do great work, you’ll be recognized and rewarded for

it.

• Real Ownership from Day One: This isn’t a support role — it’s a leadership seat. You’ll

own the marketing function, shape strategy, manage the budget, and have your

fingerprints on everything Copper Builders puts into the market. Your results will be

visible and your impact measurable from the start.

• Proven Infrastructure & a Strong Creative Partner: You’ll have the tools, the budget,

and an experienced agency of record as your creative counterpart. We’ve built a strong

operational foundation — you’ll sharpen it, scale it, and make it smarter with AI and

technology.

• Growth — Personal, Professional, and Financial: Copper Builders is on a mission to

become the #1 private builder in the Carolinas, and this role grows with the company.

We offer a competitive salary, performance bonuses, and a profit-sharing program that

means when the company wins, you win. The right person in this seat has a direct line to

VP of Marketing.

• A Team That Has Your Back: We pitch in for each other. No one here is too senior to roll

up their sleeves when something needs to get done. We work hard, support each other,

and have fun doing it. You won’t feel like a cog in a machine — you’ll feel like a critical

part of something being built.

Position Responsibilities:

• Marketing Operations Ownership: Plan, execute, and optimize multi-channel

campaigns across digital, social, email, print, signage, events, and community

engagement. Own the marketing calendar from brief to launch to post-mortem.

• AI-Powered Execution: Actively leverage AI tools (e.g., Claude, ChatGPT, Jasper,

Midjourney, or equivalent) to accelerate content creation, streamline workflows,

automate reporting, and generate creative at scale. You should be doing the work of a

much larger team.

• Technology Stack Management: Own and continuously improve the marketing

technology stack — including CRM/marketing automation (HubSpot, Marketo, or

equivalent), project management tools (Asana, Monday, or ClickUp), and analytics

platforms. Identify gaps and recommend new tools that drive efficiency.

• Agency Partnership: Serve as the day-to-day lead with our agency of record — steering

scope, managing deliverables, and ensuring every dollar earns its keep. You’re the

strategic counterweight, not just a relay point.

• Team Leadership: Lead, mentor, and grow a small in-house marketing team. Set the

standard for execution, follow-through, and craft. Delegate intelligently and hold the bar

high.

• Performance & Analytics: Track, report, and act on KPIs — leads, cost per acquisition,

campaign performance, and brand metrics. Turn data into clear, executive-ready

recommendations. Build dashboards so results are always visible.

• Budget Management: Own the marketing budget. Track spend by channel, flag

variances early, and recommend reallocation based on performance — not habit.

• Brand Stewardship: Maintain a consistent, polished Copper Builders brand across all

collateral, digital channels, model homes, signage, and events.

• Sales Alignment: Partner with the sales team to align messaging, sharpen lead handoff,

and close the loop on reporting. Marketing exists to fill the pipeline.

• Market Intelligence: Stay ahead of industry trends, competitor activity, and emerging

channels — especially AI and automation developments. Bring fresh ideas to leadership

proactively.

Requirements: Your Ticket to Success at Copper Builders:

• 5 years of progressive marketing experience, with demonstrated ability to manage

multi-channel campaigns end-to-end and lead or mentor a team.

• Fluent with AI marketing tools: You actively use AI tools (ChatGPT, Claude, Jasper,

Midjourney, or similar) in your daily workflow. This is not a nice-to-have — it’s a core

expectation. We want someone who uses AI to punch above their weight class.

• Marketing automation & CRM proficiency: Hands-on experience with HubSpot,

Marketo, or a comparable platform. You know how to build workflows, not just use

them.

• Lean-team operator mindset: You’ve run (or been a critical part of) a small marketing

function that produces outsized results through smart systems, automation, and

prioritization. You know how to scale output without scaling headcount.

• Project management fluency: Strong working knowledge of Asana, Monday, ClickUp, or

a similar tool. You don’t just manage tasks — you build systems that keep everyone

accountable.

• Data-driven decision maker: Comfortable reading analytics, building dashboards, and

translating performance data into strategy. You don’t guess — you measure.

• Exceptional Communicator: You can write a brief, run a meeting, give clear creative

feedback, and keep a senior leader informed in three sentences. Everything you

produce is polished and typo-free.

• Budget management experience: You’ve owned a marketing budget and can

confidently defend or redirect spend based on performance.

• Agency management experience: Preferably with time spent at or managing an agency,

with a track record of holding partners accountable to results.

• Strong work ethic & ownership mentality: You take initiative, find a way when things

get hard, and care deeply about outcomes — not just activities.

• Bachelor’s degree in Marketing, Communications, Advertising, or a closely related field

(or equivalent demonstrated experience). Bonus: experience in residential construction,

real estate, Adobe Creative Suite, video/photography, or event planning.

At Copper Builders, we understand the value of A-players who can operate independently and

deliver real results. We offer a competitive salary of $95,000–$125,000 commensurate with

experience, a performance-based bonus opportunity, a profit-sharing program, comprehensive

medical, dental, and vision coverage, a 401(k) with company match, generous PTO, company

holidays, and professional development support. We recognize your contribution and make

sure you are rewarded for it.

Join our dynamic team at Copper Builders, where trust, excellence, and success are the building

blocks of our future. Take the first step towards shaping your legacy with us. Let's build

something extraordinary together.

Copper Builders is an equal opportunity employer and values diversity in our workforce. We

encourage candidates of all backgrounds to apply.