What are the responsibilities and job description for the Vice President of Growth position at COPE Health Solutions?
Job Overview:
The Vice President of Growth (VP) will have primary responsibility for enabling and ensuring achievement of VBC ARR external client and internal Direct Services Platform profitable revenue goals. The VP will work closely with the executive leadership team to align growth strategies with company goals and drive long-term success.
The Vice President of Growth (VP) will have primary responsibility for enabling and ensuring achievement of VBC ARR external client and internal Direct Services Platform profitable revenue goals. The VP will work closely with the executive leadership team to align growth strategies with company goals and drive long-term success.
The VP will be accountable for development and execution of sales growth initiatives across both our product and consulting businesses in collaboration with the sales team, account leadership and SMEs.
Specific responsibilities will include identifying new client and revenue opportunities; targeted marketing to grow market share in priority regions; expanding existing client relationships and share of wallet; optimizing go-to-market strategies; and ensuring sustainable revenue growth.
Key Responsibilities:
FLSA Status | Exempt | Salary Range | $175,000 - $250,000 |
Reports To | CEO | Direct Reports | 2 to 5 |
Location | California/New York | Travel | Up to 80% |
Work Type | Regular | Schedule | Full Time |
Key Responsibilities:
- Customer acquisition and revenue generation: Drive top-line revenue growth by identifying and capitalizing on new business opportunities, including targeted new logo client openings both payer and provider, new market segments, channel partnerships, and geographic regions.
- Growth Strategy Implementation: Lead the development and implementation of strategies to increase profitable annual recurring revenue from ARC, ARC with wrap around consulting, ARC powered MSO and ARC powered TPA and our Direct Services Platform. Continually increase Annual Recurring Revenue (ARR) share of total revenue overall and per client/payer.
- New Customer / Payer Acquisition and Current Customer / Payer Relationship Management & Retention: Build and nurture new and long-term relationships with key customers and payers, understanding their needs and creating tailored solutions that foster client retention and increase lifetime value through share of wallet and recurring revenue. Responsible for:
- Customer and payer journeys: Mapping out the entire customer and payer journey, identifying touchpoints and areas where the company can improve or personalize interactions, generate measurable ROI and increase share of wallet
- Customer satisfaction: Working to enhance customer satisfaction, engagement and brand loyalty by optimizing marketing campaigns and content.
- Cross-channel coordination: Ensuring consistent, seamless experiences across various marketing channels (social media, email, website, events, thought leadership, etc.).
- Market Share Expansion: Identify and evaluate new market opportunities, including assessing market trends, competitive landscape, and customer demands to ensure the company’s growth trajectory remains ahead of the curve.
- Product Innovation & Competitive Analysis: Collaborate with product development teams to ensure product offerings meet market needs, drive customer satisfaction, and position the company for competitive advantage. In collaboration with Product Development team, organize and lead customer product feedback & development cycle.
- Sales and Marketing Leadership: Lead and manage the sales and marketing teams, ensuring :
- Sales targets are met or exceeded
- Alignment in messaging, campaigns, branding
- Implementation of strategies to attract new customers and retain existing ones
- Utilization of data analytics to monitor key performance indicators (KPIs - effectiveness of marketing campaigns, e.g., lead generation, conversion rates, customer acquisition costs, sales cycle time, etc.)
- Adjustment of strategies, and improvement of business development outcomes in collaboration with service line leaders and product teams.
- Channel Partnerships: Evaluate improve effectiveness of channel partnerships to enhance the company’s reach and drive sales and revenue.
- Team Leadership: Mentor and lead the growth teams across various disciplines, including sales, marketing, business development, and customer success.
- Cross-Functional Collaboration: Work closely with other members of the executive team, including product, operations, and finance, to ensure alignment and effective execution of growth initiatives.
Qualifications:
- Experience:
- Proven track record of driving growth in a VBC enablement firm with an IT platform , with at least 10 years of experience in senior leadership roles.
- Experience consistently delivering $5-10M annual sales (new store growth)
- Strong experience in revenue generation, business development, and market expansion strategies.
- Experience in scaling organizations and managing cross-functional teams.
- Education:
- Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred).
- Skills & Attributes:
- Exceptional leadership and strategic thinking capabilities.
- Strong understanding of product development, consulting services, and the ability to create and execute effective go-to-market strategies.
- Data-driven mindset with a focus on results and continuous improvement.
- Experience with sales & marketing analytics.
- Excellent communication and presentation skills.
- Ability to build and maintain strong relationships with internal teams, clients, and external partners.
- Entrepreneurial spirit with a focus on identifying opportunities and driving change.
Salary : $5 - $10
