Demo

Concessions & Events Sales Manager

Coors Distributing Company
Denver, CO Full Time
POSTED ON 12/10/2025 CLOSED ON 1/9/2026

What are the responsibilities and job description for the Concessions & Events Sales Manager position at Coors Distributing Company?

Requisition ID: 36735

Cheers to creating an incredible tomorrow!

Coors Distributing Company (#CDC) is one of the nation’s leading beer and beverage distributors based in Denver, CO. We are the critical link between our suppliers that produce the beverages and the retail outlets where they are sold, as well as the restaurants and bars where they are consumed. We are a wholly owned subsidiary of Molson Coors Beverage Company and the only company-owned distributor. We are one of the largest single site distributors in the country, with 470 employees and 35 suppliers. We sell and distribute 16 million cases annually to over 4,500 accounts in the Denver metro area.

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other’s successes.

Here’s to crafting careers and creating new legacies.

Crafted Highlights

The Concessions & Events Sales Manager has the overall responsibility for execution of sales and sales support for CDC concessions and special events business.

This role reports to the On-Premise Channel Lead – Sr. Sales Manager.

What You'll Deliver

  • Sales Execution (60%)
    • Work with Suppliers & Marketing Team to ensure all sponsorship agreements are met and executed
    • Seek out opportunities for increased market distribution and sales
    • Key Account Manager for all CDC Concessions and Special Events business partners
    • Responsible for overall sales strategy and execution for all concessions/special events venues, including Coors Field, Empower Field @ Mile High, Ball Arena, Red Rocks and others.
    • Responsible for creating effective partnership and ways of working with the operations team, who are responsible for operational execution including delivery of product to venues and event sites.

  • People Leadership (30%)
    • Responsible for all people management-related processes, including staffing, performance management and discipline, communications/team meetings, etc. for Concessions and Special Events Team
    • Ensure service and customer rapport through supervision of team and personal auditing in the trade to increase market distribution and sales
    • Conduct monthly 1x1s
    • Participate in resourcing and management of any of contingent workers hired to support the concessions team.
    • Responsible for managing budget of approximately $800,000, including CDC staff, Contingent Labor costs, supplies (bottle carts) and other related expenses incurred by the concessions and special events team.
    • Annually, develop and maintain a contingent labor plan and strategy to ensure adequate coverage to meet the pre-identified staffing and support needs for each event. In doing so, this role will be responsible for analyzing the anticipated sales for each venue and event and justifying the staffing needs/requirements based on the anticipated sales incurred.
  • Relationship Management (10%)
    • Build and maintain strong working relationships with venue and/or event managers
    • Handle escalated concerns
  • Quality Assurance (10%)
    • Assure quality of product being delivered to and served at venue, service and customer rapport through supervision of team and personal auditing in the trade to increase market distribution and sales
    • Manages old beer by understanding where old beer is coming from and why, while coaching to fix issues
    • Conduct assigned quality audits
  • Other
    • Other duties as assigned
    • Position requires face to face contact with customers in the market
    • May be asked to fill in for team when necessary

Key Ingredients

    • Bachelor’s Degree in Business, Marketing or related field, or a combination of education / equivalent work experience
    • 3-5 years of Concessions and Special Events management experience required
    • 3-5 years of previous leadership experience required.
    • Prior sales/draft experience preferred
    • Previous experience in shipping, receiving, inventory control and employee supervision preferred
    • Must possess good written and verbal communication skills
    • Prior experience in managing key accounts required. Concessions and Special Event account management experience preferred.
    • Must have valid driver’s license and MVR must fall within the MillerCoors Pre-Employment Background Screening Guidelines
Beverage Bonuses

  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities  
  • We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are 
  • Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization 
  • The ability to grow and develop your career centered around our First Choice Learning opportunities
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
  • Work within a fast-paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences  

Applications will be accepted on an ongoing basis.

#CDC

Molson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail jobs@molsoncoors.com.

Pay And Benefits

At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $93,800.00 - $123,200.00 (posting salary range) 15% target short term incentive $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.

Salary : $93,800 - $123,200

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