What are the responsibilities and job description for the Area Sales Manager position at Coors Distributing Company?
#CDC
Coors Distributing Company (CDC) is one of the nation’s leading beer distributors based out of Denver, CO. We are the critical link between our brewery suppliers that produce the beer and the retail outlets where they are sold, as well as the restaurants and bars where they are consumed. We were founded in 1971 and became a MillerCoors LLC in 2008 as part of the joint venture between Miller Brewing Company and Coors Brewing Company, and we remain the only company owned distributor for Molson Coors Beverage Company. Major brand acquisitions occurred in January of 2010 making Coors Distributing Company one of the top 25 largest beer distributors in the country with over 30 suppliers, roughly 14 million cases per year, and nearly 400 employees.
Coors Distributing Company (CDC) is one of the nation’s leading beer distributors based out of Denver, CO. We are the critical link between our brewery suppliers that produce the beer and the retail outlets where they are sold, as well as the restaurants and bars where they are consumed. We were founded in 1971 and became a MillerCoors LLC in 2008 as part of the joint venture between Miller Brewing Company and Coors Brewing Company, and we remain the only company owned distributor for Molson Coors Beverage Company. Major brand acquisitions occurred in January of 2010 making Coors Distributing Company one of the top 25 largest beer distributors in the country with over 30 suppliers, roughly 14 million cases per year, and nearly 400 employees.
The Headlines:
In the role of Area Sales Manager in Denver, CO, you will be responsible for managing the sales team, meeting the budget management goals, sales volume goals, safety metrics, leading field training and the overall execution objectives for their assigned territory.
The Responsibilities:
- Management of assigned Sales Reps and Route Relief to include:
- Proper training and development within their job responsibilities to ensure they are able to function effectively and independently towards established objectives.
- Coaches employees utilizing market one on one training to analyze best business practices and most effective methods for territory growth.
- Accountable for monthly and year-end performance management and calibration processes for their teams
- Identify and assist with escalated concerns from Retailers
- Maintain and establish professional customer relationships
- Meets all established sales team objectives including budget management, sales volume, safety, training, old and close to code beer and retail execution.
- Ensures execution of monthly business objectives including MBO’s, PFP and Incentives.
- Ensures that we are meeting all Supplier Standards at retail with their sales reps.
- Manages old beer by understanding where old beer is coming from and why, while coaching to fix issues. Must be proactive in leading their team in managing close to code beer at retail
- Ensuring quality standards are enforced through assigned monthly quality audits
- Assure quality of product, service and customer rapport through supervision of team and personal auditing in the trade to increase market distribution and sales
The Other Qualifications:
- High School Diploma or GED required; Bachelor’s degree in Business or related field preferred.
- 5 to 7 years of sales management experience, including leading teams of sales employees.
- Must be knowledgeable in sales and marketing concepts used in the beverage industry
- Must be able to interpret and analyze sales data to influence retailers and customers
- Ability to utilize technology to analyze and make good decisions and judgment as it relates to the sale of beer in assigned market.
- Ability to speak in front of a large audience, while commanding the audience with a leadership presence.
- Ability to lead a team of sales professionals by motivating, inspiring and developing future sales leaders of the organization.
- Must have the ability to create process efficiencies and provide leadership to train and develop sales representatives, using technology and resources to enable success for their team
- Must have professional verbal and written communication skills with all levels of the organization as well as with retailers, consumers and suppliers.
- Knowledge of the Liquor Enforcement Division rules and regulations that affect the sales department
- Must be proficient in Microsoft Office, including Excel, Word and PowerPoint.
- Must have a valid driver’s license and MVR must fall within the MillerCoors Pre-Employment Background Screening Guidelines.
Work Perks that You Need to Know About:
- You will have benefits starting on day 1! This includes participation in our Total Rewards program, parental leave, health, dental and vision
- Access to our on-site gym, Employee Assistance Program and discount plans, and gratis beer
- On-site bar and top events including hospitality twice a week for employees to get together and network with each other
- Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
At Molson Coors, the health and safety of our people is our number one priority. That’s why all offers of employment in the U.S. where legally permitted are contingent on the candidate showing proof of being fully vaccinated against Covid 19 (currently one dose of the Johnson & Johnson vaccine or two doses of the Pfizer or Moderna vaccine) to pass the pre-employment requirements. Individuals with medical issues or religious beliefs or practices that prevent them from getting the vaccine may request an exemption from the vaccine requirement.
Job Posting Salary Range: $81,000 - $116,500
At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.
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