Creative Content Lead, Social, Video & Digital

The Creative Content Lead, Social, Video & Digital is a hands-on creative role responsible for concepting, shooting and editing content– not just directing others. You will be responsible to creating and executing high-quality, on-brand social, digital, and video content that builds brand equity, fuels top-of-funnel growth, engages communities, and supports measurable business impact. This role brings the brand’s story to life through compelling, culturally relevant storytelling that reflects the brand’s mission, values, and performance standards.

Reporting into the Sr Creative Director, this role partners closely across marketing and key stakeholders to deliver content across owned and paid channels. The ideal candidate is a player–coach — a creative storyteller and hands-on maker, equally comfortable behind the camera, in the edit bay, self-directing shoots, and leading teams to deliver work that is timely, elevated, and on brand.

How You Will Succeed:

Creative Execution & End-to-End Content Development

• Own the end-to-end creation of high-quality video, photography, graphics, audio, and light copy — from concept through final delivery — in support of marketing campaigns, product launches, seasonal initiatives, internal storytelling, and always-on content.
• Write, shoot, produce, and edit content, while also directing and reviewing work produced by direct reports.
• Translate brand priorities, seasonal campaigns, and product stories into clear, compelling content ideas and assets that scale across owned and paid channels.
• Produce short- and long-form content optimized for social, digital, retail, and emerging platforms including Instagram, TikTok, YouTube, paid social, and internal channels.
• Adapt content across formats while maintaining consistency, attention to detail, and editorial quality.
• Iphone-first, culture speed content mindset.
  
  

Trend Monitoring, Social-First Creation & Cultural Relevance

• Actively monitor social platforms to identify emerging trends, cultural moments, and conversation shifts relevant to the brand.
• Balance planned, campaign-driven content with reactive, lo-fi, social-first storytelling that feels authentic, timely, and platform-native.
• Proactively pitch and develop repeatable, episodic content formats and ownable social franchises that drive recurring engagement and brand recognition.
• Generate and present ideas that push creative boundaries, evolving existing formats and exploring new ways to express the brand through social content.
• Ensure reactive content maintains brand voice, creative standards, and strategic alignment while moving at the speed of culture.
  
  

Video Craft & Production Excellence

• Lead video storytelling across the full production and post-production workflow, including editing, motion graphics, sound design, and fast-turn execution.
• Support photo and video productions by developing shot lists, assisting with on-set coordination, and ensuring assets meet creative and brand standards.
• Comfortably self-direct social shoots, making real-time creative decisions while maintaining brand standards and visual consistency.
• Oversee production tools and equipment needs ensuring operational readiness and quality output.
  
  

Community Voice & Social Listening

• Set the creative direction and tone for real-time community engagement to ensure interactions feel human, culturally fluent, and on brand.
• Partner with marketing and social teams (and external partners as needed) to guide engagement strategies that build brand love and credibility.
• Support social listening initiatives by helping surface insights, trends, and audience feedback that inform future content, campaigns, and storytelling.
  
  

People Leadership & Cross-Functional Collaboration

• Manage, mentor, and develop direct reports, fostering a collaborative, solutions-oriented team culture.
• Establish workflows, roles, and production processes that enable speed, clarity, and scalability.
• Collaborate closely with senior creative leadership to translate vision and direction into executed content.
• Partner closely with Brand Marketing, Creative, Media, PR, Growth, Retention, Sales, E-commerce, Design, and Executive stakeholders to ensure content supports broader business objectives.
• Manage relationships with vendors, agencies, freelancers, and external creators as needed, acting as a liaison between internal and external teams.
  
  

Performance, Optimization & Operations

• Support video and audio advertising content in partnership with media team, including coordination around KPIs, analytics, and performance optimization.
• Bring a data-informed mindset to creative execution, using insights to refine storytelling and improve effectiveness.
• Own and manage social and digital content in alignment with campaign priorities.
• Maintain organized, accurate, and accessible content libraries and asset systems.
• Stay current on social trends, content formats, platform best practices, and evolving storytelling approaches.
  
  

Innovation, AI & Creative Enablement

• Leverage AI tools thoughtfully to enhance content creation, streamline workflows, and improve speed and efficiency — without sacrificing creative craft or brand integrity.
• Use AI to support ideation, scripting, editing workflows, versioning, caption optimization, and performance analysis where appropriate.
• Balance instinct, storytelling, and creative intuition with data, testing, and performance insights to inform content decisions.
• Partner with team members who bring complementary strengths — blending right-brain creativity with left-brain structure, analytics, and optimization.
• Stay current on emerging AI tools and creative technologies, helping the team adopt new capabilities responsibly and effectively.
  
  

Qualifications & Experience

• 7–9 years of experience in content creative role – social first content, preferably in hospitality or lifestyle brands and/or agency experience.
• Portfolio required, must show work you personally created.
• Bachelor’s degree in marketing, Communications, Design, Film, or a related field preferred.
• Proven experience building brands through content and storytelling across social and digital platforms.
• Demonstrated people leadership experience, including managing and developing at least two direct reports.
• Deep hands-on expertise across video production and post-production, including editing, motion graphics, and sound design.
• Strong understanding of social content formats, trends, and platform best practices.
• Excellent writing and storytelling skills with the ability to distill complex ideas into clear, engaging narratives.
• Highly organized, dependable, extremely detail-focused, and able to manage multiple projects while maintaining quality and deadlines.
• Thrives in fast-paced creative environments, balancing multiple priorities with energy, ownership, and resilience.
• Collaborative, solutions-focused, and confident working with senior leaders and high-profile stakeholders.
• Willingness to travel up to ~30% during peak periods (including weekends), as needed.
  
  

Compensation Range: $110,000 - $125,000 plus bonus. The final offered salary will be based on several factors, including but not limited to the candidate’s depth of experience, skill set, qualifications, and internal pay equity.

What You Will Get:

• Incredible Discounts:
• Monthly Dining Allowance
• 50% Dining and Carryout
• 40% Retail Wine
• 20% Retail and Private Events
• Monthly Complimentary Wine Tasting for Two
• Medical, Prescription, Dental, Vision Insurance plus Telemedicine and Wellness Program
• Company Matching 401(k) Retirement Savings Plan
• Flexible Savings Accounts- Health and Dependent Care
• Health Savings Account
• Long-Term Disability; Voluntary Short-Term Disability
• Basic Life and AD&D Insurance (with option to purchase additional coverage)
• Paid Parental Leave
• Highly Competitive Pay plus Team Member Incentives & Rewards
• Paid Time Off
• Milestones Recognition Program
• Complimentary Gym Membership in RSC Building
• Hybrid Work Week (3 days in office, 2 days remote, depending on role)
  
  

Cooper’s Hawk is an equal opportunity employer.  All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Cooper’s Hawk makes reasonable accommodations during all aspects of the employment process, including during the interview process.

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. The Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply.

About Us

Cooper's Hawk features a Napa-style tasting room with wine-inspired retail for entertaining and a full-service restaurant, bar and private event space, offering a modern-yet-casual dining experience. Each scratch-kitchen menu item is designed to pair with our wines. Speaking of wine...the Cooper's Hawk Wine Club is perhaps the largest in the world, offering not only top-notch award-winning wines but also exclusive Wine Club membership benefits, including curated dining and travel experiences. Since 2005, we've brought the Napa Valley experience to our guests and Wine Club members, and now, with Piccolo Buco by Cooper’s Hawk, we’re bringing the vibrant flavors of Rome to them as well. Together, we’re creating a lifestyle brand like no other.