Public Relations Manager

About Cooler Master

Cooler Master is dedicated to providing the best solutions to customers and aims at exceeding customers’ expectations. The three cornerstones of our business philosophy are innovation, speed, and customer satisfaction.

Our headquarters is located in Taipei, Taiwan, and has its own manufacturing facilities in China and Taiwan and we have branch offices worldwide.

A career at Cooler Master provides meaningful opportunities to develop professionally, We're a diverse network of people driven by our shared ambition to shape a better future.

If you are a bright and high-energy professional. Because we look for and recognize individuals who can thrive in a forward-moving environment, and who can infuse our atmosphere with their own commitment to personal and corporate success. We are committed to creating unique and rewarding experiences for both customers and employees. Everyone has common goals and aspires to be their best.

Here, we can learn and grow at the speed of technology

Now is the time to define your future and make it yours too.

Summary

Be the Voice of Our Innovation in North America

• Craft clear, engaging narratives that resonate with both niche tech outlets and mainstream media.
• Equip press and reviewers with precise, high-quality materials that position our products at the forefront of the industry.Secure timely, top-tier media coverage across the most relevant tech channels.
• Collaborate closely with marketing, content, and product teams to ensure one cohesive voice and flawless execution.Keep everything running smoothly with sharp operational oversight and seamless cross-functional coordination.

Key Responsibilities

In this role, you'll own the North America PR strategy for major product launches and brand milestones — from embargo planning to hosting top-tier media briefings and securing standout coverage across gaming, tech, and lifestyle outlets. If you love telling compelling stories, building strong media relationships, and running seamless go-to-market operations, this is your moment.

Lead Launch Communications

• Own and manage the NA PR calendar — keep teams aligned and launches on track.
• Plan embargoes and deliver flawless media coordination from first pitch to live coverage.

Build and Leverage Media Relationships

• Cultivate deep relationships with top reviewers, editors, podcasts, and tech/lifestyle reporters.
• Secure media RSVPs, run high-impact briefings, and follow up to ensure accurate and timely stories.

Run Hands-On Demos & Events

• Bring media into labs, events, and exclusive previews — handle invites, logistics, hosting, and coverage tracking.

Support with Smart Messaging

• Collaborate with Product Marketing to QA media materials (fact sheets, guides, talking points) for NA audiences.
• No content writing required — just ensure accuracy and clarity for local markets.

Own the Sample Program

• Oversee the full lifecycle: allocation, shipping, tracking, returns, and follow-up.
• Manage firmware updates, accessories, and hands-on coordination like a pro.

Monitor, Learn & Improve

• Track coverage, correct inaccuracies quickly, and log key takeaways to level up each launch.

Create Partner PR Moments

• Build joint campaigns with partners — align calendars, assets, and execution for shared impact.
• Coordinate quotes, briefings, lab days, and ensure one seamless media experience.

Stay Compliant

• Manage NDAs, embargo discipline, FTC disclosures, and asset usage rights with full accountability.

Measure Success

• Report on key KPIs: embargo-day hits, share of voice, review quality, on-time rate, sample turnaround.

Qualifications

Education & Experience

• Degree in communications, journalism, marketing — or equivalent experience.
• 6–8 years in tech/gaming PR with a strong track record of launch execution in North America.

Media Network & Industry Knowledge

• Active relationships with reviewers, editors, and labs across NA.
• Solid understanding of PC components and benchmarking (cases, GPUs, PSUs, cooling, etc.).

Execution & GTM Precision

• Skilled in PR calendar planning, embargo management, and high-stakes coordination.
• Experience running sample programs, media briefings, tours, and partner co-launches.

Measurement & Legal Fluency

• Confident tracking SOV, coverage quality, and ensuring full compliance with disclosures, NDAs, and rights usage.

Language & Travel

• Fluent in English (Chinese a plus).
• Willing to travel 20–30% for briefings, events, and partner activations.

Position Details:

• Employment type: Full Time
• Base Salary: DOE.
• Location: City of Industry

What we offer to the right candidate /Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays& Floating Holidays)
• Cooler Master offers a comprehensive salary and incentive package for its employees.
• We offer a no-nonsense open business culture with informal direct lines of contact.
• We offer to the right employee, good career opportunities and advancement possibilities ensuring both personal growth and development to grow with the company

Ready to amplify the voice of breakthrough tech?

Join us and turn great products into headlines, hype, and high-impact stories.

Let your media relationships, storytelling chops, and operational excellence shape how the world experiences innovation.