Product Marketing Manager 2

Overview

Product marketing works across the product lifecyle to drive company and product brand positioning and achieve business goals. The Product Marketing Manager develops marketing strategy for a global specialty, a region, or a global product grouping that is aligned to drive the specialty’s business goals and the company’s brand strategy.

Responsibilities

• Collaborates with senior specialty leadership to link and align priorities, projects, and plans within the specialty.
• Influences specialty business strategy and direction.
• Aligns mid-term marketing strategy and annual marketing plans to drive business goals, brand strategy and brand perception improvement.
• Develops global go-to-market strategy in close collaboration with product management, sales, and global functions.
• Develop value proposition, claims, and messaging in alignment with brand guidelines.
• Ensures successful execution of global and regional product launches.
• Understands and uses customer personas and buyer journeys to develop marketing strategy and plans.
• Review and approve campaign tactics and marketing materials, using a solid understanding of advertising and promotions compliance.
• Engage with customers and SMEs to gain understanding of markets and customer needs and inform marketing strategy.
• Establishes objectives for campaigns and channels, including customer meetings and events.
• Provides measurable input to marketing and specialty processes, systems, and operational plans.
• Able to work independently to understand root causes for a variety of unique and difficult issues.
• Manages large, complex marketing initiatives of strategic importance involving cross-functional teams.
• Foster and maintain a workplace culture respectful and supportive of individual differences.
• Must work and interact effectively and professionally with and for others throughout various levels of the global organization.
• Must maintain company values, policies and standards.
• Must have effective oral and written communication skills
• Ensure that Cook’s Code of Conduct is considered in all business matters carried out on Cook’s behalf.

Qualifications

• Bachelor’s degree required in marketing or business
• 7-10 years of relevant experience in strategic marketing
• Experience in developing effective marketing strategies and plans that drive business goals
• Global and domestic travel will be required
• Analytical and problem-solving skills with an operations mindset
• Experience working with sales and marketing teams
• Experience in brand management and product marketing
• Willingness and availability to travel on company business as required.