What are the responsibilities and job description for the Product Marketing Manager 1 position at Cook Group?
Overview
Cook Medical is a global leader in innovative medical devices dedicated to improving patient outcomes. Join our team and contribute to healthcare solutions that make a difference worldwide.
We are seeking a talented and strategic Product Marketing Manager 1 to join our Marketing and Communications team in our Medsurg Division with the focus in the Urology area. In this role, you will develop marketing strategies and campaign plans across the product lifecycle to attain business growth and strengthen brand positioning. You will collaborate closely with product management, sales, and global teams to ensure successful product launches and pre- and post-marketing initiatives. If you are a strategic thinker with solid experience in medical device or pharmaceutical marketing, we invite you to apply and join us to improve lives worldwide.
Responsibilities
- Collaborate with specialty marketing leaders to align priorities, projects, and plans
- Develop marketing strategies throughout product lifecycle aligned with business goals, brand strategy, and brand perception improvement
- Engage with customers and SMEs to understand market needs and inform marketing strategies
- Utilize customer personas and buyer journeys to shape marketing strategies and plans
- Create go-to-market strategies in partnership with product management, sales, and global functions
- Develop compelling value propositions, claims, and messaging consistent with brand guidelines
- Manage large, complex marketing initiatives involving cross-functional teams
- Set objectives for campaigns, channels, and events, including customer meetings and conferences
- Lead the execution of product launches and post-market initiatives
- Review and approve campaign tactics and marketing materials, ensuring compliance with advertising and promotional standards
- Provide measurable input to marketing processes, systems, and operational plans
- Foster a workplace culture that respects and supports individual differences
- Maintain professional and effective interactions across all levels of the global organization
- Uphold company values, policies, and standards
- Communicate effectively through oral and written channels
Qualifications
- Bachelor’s degree in marketing, business, or related field
- 5-7 years of relevant experience in product marketing or product management
- Proven success in developing marketing strategies throughout product lifecycle that drive business results
- Experience in product development, product launches, events management
- Familiar with medical industry regulations in major global markets
- Strong analytical, problem-solving, and operational skills
- Resourceful, ability to work independently and manage complex initiatives
- Great team player with strong communication skills
- Willingness to travel domestically and internationally up to 25% in a year
- Experience in Urology preferred
Physical & Work Environment:
- General office environment
- Ability to sit for extended periods and work with computers
- Must be able to perform essential job functions with or without reasonable accommodations