What are the responsibilities and job description for the Director of Marketing Communications position at Conviva?
Conviva is the first and best place to go to understand and optimize digital customer experiences. Our Operational Data Platform harnesses full-census, comprehensive client-side telemetry—capturing every aspect of customer experience and engagement across all devices and linking them to the performance of underlying services, in real time and at a fraction of the cost of alternative solutions. Trusted by industry leaders like Disney, NBC, and the NFL, Conviva revolutionizes how businesses understand customer experience and engagement, maximizing satisfaction, conversion, and revenue.
We are looking for a dynamic and strategic Director of Marketing Communications to drive our analyst relations, public relations, and social media efforts. This role is instrumental in shaping our brand narrative, amplifying our product and thought leadership, and building trust with key external audiences—including industry analysts, media, partners, and customers. You might be an ideal candidate if you are a seasoned communications leader with deep experience in B2B SaaS and a proven track record of elevating brand awareness and credibility in competitive markets.
What Success Will Look Like
Privately held, Conviva is headquartered in Silicon Valley, California with offices and people around the globe. For more information, visit us at www.conviva.com. Join us to help extend our leadership position in big data streaming analytics to new audiences and markets!
We are looking for a dynamic and strategic Director of Marketing Communications to drive our analyst relations, public relations, and social media efforts. This role is instrumental in shaping our brand narrative, amplifying our product and thought leadership, and building trust with key external audiences—including industry analysts, media, partners, and customers. You might be an ideal candidate if you are a seasoned communications leader with deep experience in B2B SaaS and a proven track record of elevating brand awareness and credibility in competitive markets.
What Success Will Look Like
- Analyst Relations: Own and drive the Conviva analyst relations strategy. Build and maintain strong relationships with key industry analysts, including Gartner. Manage inquiries, briefings, and report submissions to ensure the company is well-represented in relevant market research.
- Media & Public Relations: Develop and maintain a proactive PR strategy to secure high-impact coverage in target business, technology, and industry vertical publications.
- Social Media Marketing: Oversee the company’s social media strategy to amplify content, drive engagement, and support brand awareness.
- Brand Voice & Messaging: Ensure consistency in tone, voice, and messaging across all external and internal communications.
- Measurement & Reporting: Track and report on analyst activity, traditional media coverage, and social media engagement.
- 10 years of experience in public relations or analyst relations with at least 3 years in a leadership role at a B2B SaaS or tech company. Agency experience is a plus.
- Experience working with companies journeying through the start-up to IPO phase.
- Strong AR and PR skills with a track record of securing placement in analyst reports from leading firms (Gartner, Forrester, IDC, etc.) and coverage in leading business and technical publications.
- Proven ability to build and execute integrated communications strategies that drive measurable business outcomes.
- This position will be based in our Foster City, CA office.
Privately held, Conviva is headquartered in Silicon Valley, California with offices and people around the globe. For more information, visit us at www.conviva.com. Join us to help extend our leadership position in big data streaming analytics to new audiences and markets!
Salary : $200,000 - $220,000