What are the responsibilities and job description for the SEO Specialist position at ConveyThis?
About Us:
At ConveyThis and DocTranslator, we specialize in language translation and document localization services that empower businesses to communicate globally. We’re on the hunt for a dedicated SEO Specialist to join our dynamic team, helping us reach broader audiences while optimizing our digital presence.
Job Description:
As an SEO Specialist, you will be responsible for developing and executing comprehensive SEO strategies to boost our websites' rankings, drive organic traffic, and improve conversion rates. This role requires a blend of analytical skills, creative thinking, and collaboration with content creators and developers.
Key Responsibilities:
- SEO Strategy Development:
- Create detailed daily and long-term SEO strategies aligned with company goals.
- Conduct thorough keyword research, competitive analysis, and SERP trend assessments.
- On-Page Optimization:
- Provide actionable recommendations for improving content, metadata, and internal linking.
- Collaborate with copywriters to optimize blog posts, landing pages, and web content.
- Technical SEO:
- Work closely with developers to resolve site structure issues, improve site speed, and ensure mobile optimization.
- Implement schema markup, canonical tags, and hreflang tags as needed.
- Content Recommendations:
- Guide content teams to create high-quality, SEO-friendly articles, case studies, and tutorials.
- Suggest blog topics and evergreen content opportunities to enhance traffic and engagement.
- Analytics and Reporting:
- Monitor and report on key SEO metrics using tools like Google Analytics, Search Console, and SEMrush.
- Use insights to refine strategies and demonstrate ROI.
- Link-Building and Outreach:
- Identify and pursue white-hat link-building opportunities.
- Develop partnerships and guest posting strategies to enhance domain authority.
Skills and Qualifications:
- Proven experience as an SEO Specialist, with a strong track record of driving organic growth.
- In-depth knowledge of on-page, off-page, and technical SEO best practices.
- Expertise in tools like SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Google Search Console.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.
- Familiarity with CMS platforms like WordPress, Shopify, or others.
Bonus Skills:
- Knowledge of multilingual SEO and experience with translation/localization businesses.
- Basic HTML, CSS, or JavaScript knowledge for implementing small fixes.
Why Join Us?
- Work with a passionate team dedicated to creating global impact.
- Opportunities to grow and develop in a rapidly evolving industry.
- Competitive salary and performance-based incentives.
Recommendations for Success:
- Regularly audit and optimize existing content for relevance and performance.
- Stay updated on search engine algorithm updates and industry trends.
- Emphasize user experience (UX) in all SEO strategies to maximize conversions.
- Proactively identify new opportunities to enhance brand visibility and traffic.
How to Apply:
- Send your resume and a cover letter highlighting your SEO achievements