What are the responsibilities and job description for the SEO & GEO Specialist position at Conversion Interactive Agency?
About the Role
Conversion Interactive Agency is seeking an SEO & GEO Specialist for an in-office position to serve as our internal expert on traditional organic search, AI-powered search, and Generative Engine Optimization.
You will work across Product, Marketing, Product Enablement, and client-facing teams to analyze search performance, identify opportunities, and turn complex search data into practical recommendations for our products, teams, and clients.
What You Will Do
- Serve as an internal subject-matter expert on SEO, GEO, organic visibility, and emerging search trends
- Conduct keyword, prompt, competitor, content, backlink, and search landscape research
- Analyze rankings, traffic, visibility, backlinks, and other search performance indicators
- Conduct SEO audits and identify technical, on-page, content, and competitive opportunities
- Monitor search engine updates, AI-powered discovery platforms, and changes in search behavior
- Develop GEO best practices and evaluate brand visibility across traditional and AI-powered search
- Translate research and performance data into clear, actionable recommendations
- Partner with Product teams to identify SEO-related workflows, use cases, product features, reporting, and data opportunities
- Review product concepts, training materials, documentation, and guidance for SEO accuracy
- Communicate SEO concepts and recommendations to technical and non-technical audiences
Required Qualifications
- 1-3 years of hands-on SEO experience
- Agency experience or experience supporting multiple clients or brands
- Strong working knowledge of technical SEO, on-page SEO, keyword research, content optimization, backlink analysis, and organic search performance
- Understanding of search engine crawling, indexing, ranking, and content visibility
- Proficiency with Google Search Console and Google Analytics/GA4
- Experience with SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, or similar platforms
- Familiarity with structured data, schema markup, site architecture, and technical SEO concepts
- Hands-on experience researching or working with AI-powered search platforms and GEO strategies
- Strong analytical, problem-solving, communication, and collaboration skills
- Ability to turn data into practical recommendations and explain SEO concepts to non-specialists
Preferred Qualifications
- Experience with SaaS, marketing technology, analytics, or digital products
- Experience working with and presenting SEO recommendations to clients, executives, or other non-technical stakeholders
Why This Role Matters
Search is changing quickly. This role will help Conversion understand what is changing, why it matters, and how our products, teams, and clients should respond.
Success means becoming a reliable source of SEO and GEO expertise across the organization while helping shape how Conversion approaches the future of search.
Pay: $65,045.71 - $80,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Work Location: In person
Salary : $65,046 - $80,000