Marketing & Paid Media Strategist

About CGN

Contractor Growth Network is a digital marketing agency for high-end residential remodeling and design-build contractors. We run SEO, content, and digital strategy for contractors who want a predictable pipeline of qualified leads. We're a 15-person team, we have a podcast, and we're growing fast.

The role

We're hiring a Marketing & Paid Media Strategist to own two things: CGN's internal marketing and the paid ads strategy we deliver for clients.

On the internal side, you'll run paid ads for CGN, drive qualified leads into our sales pipeline, and build CGN's brand into a consistent, measurable source of new business. On the client side, you'll set paid ads strategy for contractors who purchase paid advertising as part of their CGN package — making recommendations directly to clients and through our CSMs, and working with our white label team to execute campaigns built around CGN's client lead pages.

This is a hands-on role with real ownership on both sides. You'll manage one direct report, work closely with our CSMs and white label partners, and report directly to Aly with clear pipeline and ROI numbers.

What you'll own

CGN Internal Marketing

• Develop and own CGN's annual marketing strategy — setting channel priorities, campaign direction, and growth targets tied to revenue goals
• Run paid ads for CGN across Google Ads, Meta, and YouTube — hands-on strategy, build, and optimization
• Own demand generation — filling the sales pipeline with qualified prospects through paid and organic channels
• Full-funnel strategy and execution — HubSpot as the foundation, built out across landing pages, email sequences, ad funnels, and additional platforms over time
• CGN's brand — positioning, messaging, and voice across everything we publish
• Content and thought-leadership direction: blog, social, video, email, events, and webinars
• Marketing reporting: pipeline contribution, cost per lead, CAC, and ROI by channel — reported to Aly
• The marketing budget
• One direct report (Media Manager) and outside vendor relationships

Client Paid Ads Strategy

• Own paid ads strategy for clients who purchase paid advertising as a CGN add-on service
• Make paid media recommendations directly to clients and through CSMs — Google Ads, Meta, and YouTube
• Partner with our white label ads team to brief, direct, and quality-check campaign execution built around CGN's client lead pages
• Monitor client campaign performance, identify optimization opportunities, and communicate results in plain language
• Ensure client paid ads strategy is aligned with their overall CGN marketing plan and lead generation goals

What you'll bring

• 5 years in marketing, with experience owning strategy or leading a team
• Agency background — you understand how agencies work and how to market one
• Hands-on paid media experience across Google Ads, Meta, and YouTube — you build, manage, and optimize campaigns yourself
• Experience making paid ads recommendations to clients — you can translate strategy into clear direction a contractor owner understands
• Experience managing or directing a white label or third-party execution team
• A track record of owning a lead-gen or pipeline number and hitting it
• Podcast marketing experience — you know how to grow an audience and understand the sponsorship and advertising landscape
• Funnel building experience — HubSpot proficiency required, with the ability to extend across multiple platforms
• Strong analytics skills and comfort with attribution — you know what's working and why
• Fluency with the tools we run on: Claude (AI), n8n (automation), and HubSpot
• Strong writing and editorial judgment, with a clear sense of brand and storytelling
• Experience managing people or external partners
• A bias toward execution — you ship campaigns, measure them, and improve

Nice to have

• Marketing experience in remodeling, construction, or another home-services or trades vertical
• Experience with podcast advertising and sponsorship deals
• Familiarity with YouTube channel growth strategy

How we hire

• Application and resume
• 15-minute phone screen
• Preliminary Zoom interview
• Strengths assessment
• Culture-fit interview
• Practical interview
• Reference and background check
• Offer

What we offer

• $80,000–$95,000 base salary plus a performance incentive tied to pipeline contribution (OTE $95,000–$115,000)
• 25 PTO days 11 paid federal holidays (36 total paid days off per year)
• 401(k) with up to 4% company match
• CGN covers 50% of health and dental premiums fully covers life insurance
• Vision coverage and paid parental leave
• Full-time in our Charlotte office for the first 90 days, then hybrid — 3 days in-office
• Ongoing investment in certifications and professional development

To apply

Submit your resume and a brief note on a paid media campaign you've owned — what the strategy was, what you built, and what it produced.

Pay: $80,000.00 - $95,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• On-site gym
• Paid time off
• Professional development assistance
• Vision insurance

Work Location: Hybrid remote in Charlotte, NC 28217

Salary : $80,000 - $95,000