What are the responsibilities and job description for the Integrated Marketing Specialist-Growth Marketing (Remote) position at Continued?
Location: Remote
Work anywhere in the US, must live in the US
We are seeking an Integrated Marketing Specialist to be an integral part of the growth marketing team. Reporting to the Growth Marketing Director, this is a chance to join a dynamic, innovative team that embraces a growth mind-set to maximize output and results.
ABOUT THE COMPANY
A leader in online education, Continued is composed of passionate individuals dedicated to empowering professionals, enhancing careers, strengthening teams. We are fast-paced, nimble, and laugh a lot. We all work from home offices in various locations across the country. We are dynamic, engaged, highly motivated, and highly skilled. We are passionate about our work and our professions and we’re looking for another team member to join our cause. We are certified as a great workplace, ranked #35 in Fortune's 2025 Best Medium Workplaces, ranked #18 in Fortune's 2025 top 25 Small & Medium Workplaces for Women, and ranked #74 in Fortune’s 2024 Best Small & Medium Workplaces for Millennials by the independent analysts at Great Place to Work®. Learn more about us at continued.com.
ABOUT THE TEAM
The Growth Marketing team focuses on growth through data-driven and ingenuitive strategies. We use a variety of tactics to maximize conversion, optimize campaigns and processes, and expand and engage audiences. These efforts drive sustainable growth and enable us to reach business goals.
WHO YOU ARE
- Data-driven
- Results-oriented
- Constantly experimenting and iterating
- Have a keen eye for B2C effective creative and copy
- Collaborating always — across diverse company teams, creative, product, copy, sales, tech
- Communicating effectively and communicating again
- Documenting to drive results and communicate
- Are semi-technical, learn and apply complex processes
- Have worked in marketing channels of email, paid, seo, social, onsite, affiliate, or direct mail
WHAT YOU’LL DO
- Lead campaigns and A-B testing strategies across growth marketing channels
- Campaign management pipeline for the A-B testing tool
- Own companies scheduled sales promotions. The coordination, collaboration, execution, reporting and presentation.
- Campaign execution onsite
- Coordinate product launches with product and tech teams, including QA testing on behalf of Growth Marketing
- Campaign analysis and reporting as well as present findings
- Identify and implement opportunities to streamline campaign workflows through automation and AI tools, reducing manual lift and improving team efficiency
- Document campaign processes and contribute to a culture of operational clarity and continuous improvement
PERFORMANCE MEASUREMENTS
This position’s success will be measured and evaluated by the following metrics:
- Positive contribution to lead generation, paid subscriptions, member retention, and engagement rates
- Campaigns executed on time and error-free
- Clear, thorough documentation of owned processes and campaigns
- Effective management of multiple concurrent projects
- Timely and complete communication with the Growth Marketing team and key stakeholders
- Consistent demonstration of company Core Values
EDUCATION AND SKILL REQUIREMENTS
- 3 years of experience in two or more of the marketing channels of email, paid, seo, social, onsite, affiliate, or direct mail
- Bachelor's degree in marketing, business, or a related field
- Confident presenter - comfortable sharing campaign strategy and results with stakeholders
- Strong written and verbal communication skills, particularly when translating data into clear insights
- Comfortable working with AI tools to streamline workflows, support data analysis, and improve operational efficiency
- Proficient with web analytics tools (Google Analytics), spreadsheets and formulas, and presentation building
- Experience with A/B testing tools and working knowledge of HTML (VWO, Marketo, a plus)
- A growth-minded, problem-solver who manages multiple workstreams simultaneously
- Open to feedback, able to take direction, and willing to give it constructively
ABOUT THE POSITION
- Full-time W2 position, work core U.S. business hours in your time zone
- Work from your home office
- Company-provided MacBook, internet stipend, etc
- Must have the ability to fulfill the job requirements with or without reasonable accommodations
- Must be located in the United States and be legally eligible to work for us
- Travel is required for an all-company meeting, and may be required once or twice per year for team meetings
- We offer comprehensive medical, dental, and vision group health insurance, flexible spending accounts, and more
- We offer 21 days of flexible paid time off per year (increases with tenure) as well as your birthday and holidays (you may substitute any of the standard holidays for another public holiday such as bank/school or other regional or religious holidays)
- We offer a 401k match, professional development, charitable gift matching, robust wellness programs, and more
TO APPLY
To apply, please submit a cover letter with your application. In your cover letter, we’d love to hear about why you would make a great addition to our team.