Senior Business Intelligence Analyst

About the opportunity

Contentful is seeking a Senior Business intelligence Analyst to join our growing Field organization. In this highly visible and impactful role, you will serve as the analytics thought leader for our Field Organization, transforming data into actionable insight that drives growth, improves efficiency, and enables strategic decision-making.

You’ll work closely with field leadership, revenue operations, marketing, product and finance to uncover opportunities that accelerate pipeline generation, improve conversion rates, and optimize field performance. As a key business partner, you’ll help shape go-to-market strategy through data-informed recommendations and forward-looking analysis.

This role sits within the Field organization but partners closely with our central Data team - leveraging Contentful’s Insight360 platform to ensure the field organization has trusted, timely, and actionable data. You’ll interrogate data, experiment, build dashboards and models, and guide leadership with fact-based storytelling that drives meaningful business outcomes.

If you’re a hands-on analytics expert with a passion for solving commercial challenges through data, this is an opportunity to make a tangible impact on the growth and success of Contentful.

What to expect?

• Partner with Field leadership to define, measure, and monitor key performance metrics across pipeline health, bookings, productivity, and retention.
• Deliver high-quality insights and analysis that guide tactical and strategic decisions, supporting both day-to-day operations and long-term growth initiatives.
• Build and maintain dashboards, reports, and models that provide real-time visibility into field performance using Contentful’s Insight360 platform and modern BI tools.
• Collaborate with the central Data team to ensure data integrity, develop new data capabilities, and define requirements for future enhancements to the data platform.
• Act as Data Steward for the Field organisation to help drive data capture improvements, define key metrics and attributes as well as ensure strong data hygiene for field owned data.
• Conduct deep-dive analyses on key topics such as funnel conversion, territory design, forecasting accuracy, and field capacity planning.
• Partner with Marketing, Customer Success, Product and Finance to create a holistic view of the customer lifecycle, connecting data across the revenue funnel.
• Translate complex data into clear, compelling narratives and visualizations for field leaders and executives.
• Act as a trusted advisor to field leadership, driving data-informed strategy, identifying improvement opportunities, and recommending operational efficiencies.
• Foster a culture of data-driven decision-making within the Field organization by promoting data fluency and self-service analytics.

What do you need to be successful?

• Field leadership makes faster, more confident decisions using trusted, actionable insights.
• Insight360 and supporting dashboards become the single source of truth for Field performance and forecasting.
• The Field organization proactively uses data to identify growth opportunities, optimize resources, and exceed revenue targets.
• Cross-functional collaboration with the Data team ensures alignment between sales and CS needs and enterprise data strategy.
• You are recognized as a go-to strategic partner who blends analytical rigor with commercial acumen.

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents. 
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss,  education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family 
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business. In addition, this position is not eligible for visa sponsorship. Applicants must be authorized to work without the need for visa sponsorship by the start date of employment.

This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.

The application deadline is 05/21/2026

Colorado Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

Colorado Salary: $126,000- $170,000

Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at security-esk@contentful.com with any information you may have.

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