What are the responsibilities and job description for the Manager, Market Intelligence position at Consumer Technology Association?
Basic Function of the Position:
Support CTA’s industry intelligence efforts by collecting, organizing, analyzing and blending various data sets and relating them to broader business initiatives and industry trends. Manage production of CTA Industry Forecast publications and improvement of existing data deliverables through data analytics, visualization skills and written analysis.
Critical Duties and Responsibilities:
- Manage CTA’s semi-annual industry forecasts including industry outreach, data collection, processing, and production of reports. Coordinate with Marketing in forecast participation outreach and promotion of forecast products.
- Analyze qualitative research, sales statistics and forecasts for current and emerging technologies to create in-depth reports, white papers, forecasts, newsletters, editorial pieces, presentations and other deliverables as assigned.
- Contribute to research product development by leveraging data analysis and visualization skills.
- Create new industry forecasts for emerging product/service categories.
- Engage with CTA member companies and other sources to collect industry intelligence through data reports, interviews, surveys and researching secondary sources to support CTA’s industry data analysis.
- Extract, transform and analyze business and market data using SQL, R studio, MS Excel and other BI tools to answer CTA business questions.
- Develop data visualizations in Power BI and other tools to contribute to reports and other deliverables for CTA and industry.
- Assist in reviewing and developing CTA thematic stock indexes and present thematic research to staff and ETF partners.
- Liaise with CTA’s Data Team in conducting advanced statistical analysis for market research and other CTA departments to discover market and organizational trends.
- Provide support for strategic research projects when necessary, including project management, analysis and presentations.
- Liaise with communications staff in maintaining press contacts and coordinating messages relating to assigned product categories.
- Participate and lead technology discussions on emerging trends and demonstrate thought leadership through public speaking and media engagement opportunities.
Work Experience:
- 3-5 years in data or market analysis with demonstrable experience in communicating data discoveries in writing.
Education/Training:
- Bachelor’s degree in business, economics, market research or related discipline required.
Skills/Capabilities/Technical:
- Strong experience in organizing data sets from various sources.
- Experienced with collecting, cleaning, transforming and loading data into databases.
- Experience with relational databases, including querying with SQL.
- Advanced analytics skills in MS Excel and R-studio.
- Knowledgeable in data visualization tools such as Power BI.
- Familiar with U.S. government data sets such as Census, BLS, Retail Sales, Manufacturing, etc.
- Ability to communicate effectively, orally and in writing.
- Keen interest in technology as someone who uses and follows technology.
- Strong organizational skills and ability to multitask under tight deadlines.
- Track record of working successfully both independently and with a team.
- Highly motivated self-starter with evidence of intellectual curiosity and creativity.
Budget and Staff:
- None
Additional Information:
- Travel to CES in January