What are the responsibilities and job description for the Client Strategist position at Consumer Tech?
The Client Strategist (CS) at CNET Group is a dynamic and versatile role, supporting our Direct Ad Sales teams. The CS bridges pre- and post-sale responsibilities for assigned Account Executives, ensuring a seamless and exceptional client experience from proposal development through campaign execution and performance optimization. This role combines strategic planning, campaign management, and client relationship building to deliver best-in-class results and drive business growth.
Are you passionate about building relationships and driving results? Do you thrive in a fast-paced environment where collaboration and innovation are key to success? If you’re a strategic thinker with a knack for identifying opportunities, we want to hear from you! As a Client Strategist for CNET Group, you’ll be responsible for supporting partnerships and contributing to our overall growth Strategy.
- Pre-Sale Support:
- Collaborate with Account Executives and cross-functional teams, including marketing, research, yield and product to create compelling, strategic media plans that that are both competitive in market and maintain a healthy program margin for the business
- Recommend and revise ad placements and content channels based on campaign objectives and budget requirements, ensuring timely delivery of RFP responses.
- Build a high volume of RFP specific proposals, in both internal and external templates.
- Serve as the main internal communication point during the plan creation process, managing deadlines and resources effectively.
- Conduct research on user data, audience metrics, and market/category trends to inform media recommendations.
- Post-Sale Campaign Management:
- Act as the primary contact for sold campaigns, managing implementation, optimization, and reporting.
- Ensure proper set up of media plans within the order management system, using the correct products to streamline execution with Ad Operations.
- Lead client touchpoints to communicate campaign performance, deliver actionable recommendations, and ensure success.
- Retains client base through exemplary service and positive ROI for the client.
- Coordinate with creative teams to develop and approve ad copy, artwork, and proofs for seamless execution.
- Identify upsell and renewal opportunities, collaborating with Account Executives to present them to clients.
- Cultivate and maintain relationships with key stakeholders across internal teams and client organizations.
- Stay informed of clients’ marketing strategies, objectives, and ROI expectations to provide tailored solutions.
Job Qualifications:
- Minimum 2 years in media planning, advertising, or marketing roles with a focus on customer engagement and campaign management.
- Strong communication and presentation skills, with the ability to tailor messages to varied audiences.
- Proficiency in Excel, PowerPoint, and analytics tools; familiarity with Salesforce is a plus.
- Proven ability to manage projects in a fast-paced, dynamic environment.
- Bachelor’s degree in Marketing, Advertising, Communications, or related fields strongly preferred.
- Self-starter with curiosity and passion for improving customer experiences.
- Highly detail-oriented and organized, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Analytical mindset to identify trends and influence decisions using data.
- Solutions-oriented with a drive for innovation and advancement in media sales.
About CNET Group:
About Ziff Davis:
#CNETGroup
Salary : $65,000 - $80,000