Ai Growth & Automation Specialist

Position: Ai Growth & Automation Specialist (Part Time)
Reports to: Chief Marketing Officer (CMO) 
Location: remote
Employment Status: Part-Time 
Working Hours: 20 hours per week
Pay Rate: $45 - $55 per hour

About the Position

Sleep is one of the most consequential and least solved problems in human health. We're building the science-backed platform that changes that — combining rigorous research with AI to serve everyone from individual consumers to digital health platforms, sleep product manufacturers, payers, and beyond.

Our brand sits at the intersection of credibility and accessibility. We take the science seriously. We don't take ourselves too seriously.

The Opportunity

We're building a marketing function with the same precision we bring to our product, and we're looking for someone to help us do it at scale using AI.

This is a builder role sitting inside a growing marketing team, working directly with our CMO. Your first mandate is to architect and operate our outbound engine (cold email, LinkedIn, webinars) and eventually expand into automated content systems that reflect the depth and quality Sleep.ai is known for.

You won't be handed a playbook. You'll be expected to write one, iterate on it, and make it smarter over time.

What You’ll Do

First 60 days — Own outbound from the ground up:

• Build and run our cold email & LinkedIn outreach infrastructure (Clay, Apollo, Instantly/Smartlead, etc.)
• Develop enriched, segmented prospect lists across our diverse ICP (digital health platforms, sleep product brands, payers, and more)
• Write AI-assisted sequence copy that earns replies, and knows how to speak differently to a health plan vs. a supplement brand vs. a sleep tech founder
• Set up tracking and reporting so we're making decisions on data, not instinct

Ongoing and evolving:

• Own and continuously optimize the outbound engine: testing, iterating, scaling
• Build an automated content pipeline: AI-drafted blog posts, LinkedIn content, and short-form assets that go through human review before they carry our name
• Bring new tools and approaches to the table. We expect you to be a step ahead, not catching up.

What We're Looking For

Must-haves:

• Proven hands-on experience building and running outbound systems — you've written sequences, managed deliverability, and can show us something you shipped
• Working command of the modern outbound stack: Clay, Apollo, Instantly or Smartlead, and at least one automation layer (Zapier, Make, n8n)
• Strong editorial instincts — you may not be a professional writer, but you read a landing page or a message and immediately know what's off. You have taste, and you're not shy about having a point of view on it
• Genuinely AI-native: you're not experimenting with AI, you're building with it week to week
• Comfortable operating independently and managing your own priorities

Nice-to-haves:

• Background in B2B SaaS, digital health, or wellness
• Familiarity with content scheduling or social tools
• Experience working across multiple ICPs or verticals

Why This Role

• Direct access and collaboration with our CMO. You'll learn fast and have real ownership.
• Work at the edge of what AI can do in marketing, in a company that already thinks rigorously about technology
• Flexible, remote, async-friendly, built for someone who does their best thinking and building on their own schedule
• A clear path to grow with the company as we scaleTo Apply: Apply online through the link AND MOST IMPORTANT

To Apply: Apply online through the link AND MOST IMPORTANT Skip the cover letter. Send a short note that answers three questions – you can upload directly into the online application system.

• Walk us through one outbound or automation system you've built. What was the goal, what did you build, and what happened?
• What does your current AI tool stack look like week-to-week?
• Find one thing about Sleep.ai's messaging (website, LinkedIn, anywhere) and tell us what you'd change and why.

That third question matters. We want to see how you think, not just what you've done.

Thrive at Sleep.ai Because You Are Joining

• A mission-driven company dedicated to improving people’s physical, mental, and emotional well-being through better sleep.
• A team that values practical innovation, experimentation, and thoughtful product development.
• A culture that is kind, open, and collaborative, where diverse perspectives are welcomed and encouraged.
• An environment where modern tools, including AI, are embraced to improve speed, focus, and impact.
• A flexible working model designed to support collaboration while recognizing the realities of modern work.

About Sleep.ai

Sleep.Ai/SleepScore Labs is a leader in sleep science, research, and digital sleep solutions, helping people sleep better so they can live better. Through science-backed products, strategic partnerships, and personalized insights, Sleep.ai empowers users to build better sleep habits and improve overall well-being.