Director, Site Marketing

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

We are seeking a customer-focused and results-oriented Director of Site Marketing to own the strategy, execution, and optimization of Constant Contact’s website as a marketing channel. This role will be responsible for turning traffic into engaged prospects by optimizing the upper funnel of the site across homepage, landers, SEO-driven pages, and content modules.

You will serve as the connective tissue between Media, SEO, Creative, and Site Operations, ensuring that traffic investments translate into trial starts and adds. You will execute primarily through our CMS and agency partners while partnering closely with Growth, Product Marketing, and Design. The ideal candidate combines deep experience in digital marketing with a strong command of website merchandising and optimization.

What You’ll Do:

• Own the site marketing strategy and roadmap for upper-funnel experiences across homepage, landers, navigation, and SEO-driven content.
• Partner with Media, SEO, and agency partners to align site experiences with traffic acquisition goals.
• Execute and optimize through our CMS, collaborating with Site Operations and Creative teams.
• Implement A/B and multivariate testing to improve engagement and visitor-to-trial conversion.
• Ensure social proof, value messaging, and content modules are surfaced effectively to prospective customers.
• Champion a data-driven, mobile-first approach to site marketing.
• Partner with Growth and Product Marketing to ensure messaging consistency across channels and stays on brand.
  
  

Who you are:

• 8 years of experience in digital marketing, site marketing, or ecommerce roles.
• Proven track record of driving measurable improvements in site conversion through CMS and marketing optimization.
• Strong understanding of SEO, paid media, and their interplay with site experiences.
• Experience managing site merchandising and content optimization at scale.
• Data-driven mindset with the ability to translate insights into site execution.
• Exceptional leadership, communication, and cross-functional management skills.
• Familiarity with CMS platforms, testing tools, and analytics systems a plus.
  
  

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency - All Full Time Employees

$151,200—$189,000 USD

Why You’ll Love Us:

• We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
• You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
  
  

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact talentacquisition@constantcontact.com.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.