What are the responsibilities and job description for the GTM Enablement Manager position at Conservice LLC?
About the Role
The GTM Enablement Manager drives the readiness, effectiveness, and continuous development of our go-to-market (GTM) teams across Sales, Account Management, and Customer Success. Reporting to the VP of Revenue Operations, this role ensures that every customer-facing team member has the knowledge, tools, and process fluency to execute consistently, confidently, and in alignment with company goals.
The ideal candidate blends strategic enablement design with hands-on execution, thriving at the intersection of content, process, and performance. They will collaborate closely with Product Marketing, RevOps Systems, and GTM leadership to translate strategy into field excellence.
Key Responsibilities
Enablement Strategy & Alignment
- Partner with the VP of RevOps and GTM leadership to define the enablement roadmap across the customer lifecycle.
- Align enablement programs with business goals (pipeline generation, conversion, retention, expansion).
- Translate Product Marketing messaging and product updates into actionable field guidance.
- Act as the connective tissue between Product, Marketing, Sales, and Customer Success to ensure message consistency.
Training & Onboarding
- Design and deliver structured onboarding programs that reduce time-to-productivity for new hires.
- Build certification programs for core GTM competencies (e.g., discovery, negotiation, Salesforce hygiene, pricing process).
- Coordinate learning paths by role (AE, AM, CSM, SDR) with clear milestones and measurable outcomes.
Content & Playbook Development
- Develop and maintain sales playbooks, process guides, and talk tracks across the funnel.
- Partner with Product Marketing to integrate messaging frameworks, persona insights, and case studies into practical sales applications.
- Own the internal enablement hub (e.g., Highspot, Guru, or Knowledge Base) ensuring discoverability and currency of all enablement assets.
Performance Reinforcement & Adoption
- Monitor adoption of GTM tools (Salesforce, Scratchpad, Outreach, Gong) and embed process reinforcement into daily workflows.
- Analyze behavioral and performance data in partnership with RevOps BI to identify gaps and prioritize training initiatives.
- Partner with frontline managers to reinforce enablement through coaching and pipeline reviews.
Cross-Functional Collaboration
- Work closely with the RevOps GTM Systems and BI pillars to link enablement to measurable outcomes (conversion rates, cycle time, quota attainment).
- Provide structured feedback loops to Product Marketing and GTM leadership on what’s resonating with the field and where messaging or process needs refinement.
Qualifications
Required:
- 5 years of experience in GTM enablement, sales operations, or field leadership within a B2B recurring revenue environment.
- Demonstrated success designing and delivering impactful training or onboarding programs.
- Deep understanding of SaaS or services sales motions, sales methodologies, and pipeline management.
- Proficiency with Salesforce and other common GTM systems: Outreach/SalesLoft, LinkedIn Sales Navigator, etc
- Strong communication, facilitation, and cross-functional alignment skills.
Preferred:
- Experience supporting Account Management or Customer Success teams in addition to Sales.
- Background in Product Marketing or Sales Operations.
- Exposure to adult learning principles and learning management systems.
- Strong analytical mindset; comfortable leveraging performance data to shape enablement priorities.
Success Indicators
- Reduced ramp time, time to contribution, and time to quota for new GTM hires.
- Improved Salesforce process adherence and data quality.
- Increased win rates, renewal rates, or expansion performance tied to enablement initiatives.
- Positive feedback scores from GTM teams and managers on training quality and relevance.
- Clear, consistent reinforcement of messaging and process across customer touchpoints.