What are the responsibilities and job description for the Marketing & Referral Development Lead. position at Conscious Insights Coaching?
We are looking for a relationship-driven, strategic individual to help increase access to care and strengthen referral growth within our communities. Across our three business. Conscious Healing Counseling, Conscious Insights Coaching and our non for profit Justin Center for Transformation and Healing. This role can be done as a hybrid model and must be able to be in the communities of Anoka, Hennepin and Ramsey counties. This position has varied hours and days dependent on events in the community.
The Role
We are looking for someone to own referral growth and access to care at CHC, The Justin Center and Conscious Insights Coaching.
This is not a “post on social media” role. This is a relationship-driven, results-oriented position focused on:
Getting people connected to care . Building strong referral partnerships. Improving how clients find and access our services.
What You’ll Be Responsible For Referral Growth & Relationships
- Build and maintain relationships with referral partners (schools, clinics, community orgs, county programs)
- Increase daytime referrals through consistent outreach
- Follow up and stay connected with partners
- Identify gaps and create solutions to improve referral flow
Community Outreach & Events
- Represent CHC in the community
- Attend and organize outreach events, resource fairs, and partnerships
- Create meaningful connections that lead to referrals
Website Ownership (Key Part of Role)
- Own and manage the CHC, JC and CIC website as a primary referral tool
- Improve how people:
- understand services
- navigate the site
- schedule appointments
- Help implement updates such as:
- same-day scheduling access
- clearer service pathways
- strong calls-to-action
You should be comfortable making website updates and improving user experience—not just coordinating with someone else
Marketing & Visibility
- Ensure consistent promotion of services, groups, and trainings
- Help create clear, approachable messaging
- Support social media presence aligned with referral goals
Tracking & Growth Awareness
- Track referral trends and outreach efforts
- Monitor what’s working (and what’s not)
- Bring ideas and solutions to improve access and growth
What Success Looks Like
- Increased daytime referrals (primary goal)
- More people scheduled quickly after reaching out
- Reduced referral drop-off
- Strong, ongoing community partnerships
- A website that clearly converts interest into appointments
What We’re Looking For
- Strong relationship-builder who enjoys connecting with people
- Comfortable with outreach and being in the community
- Organized and able to follow through
- Strategic thinker who can identify gaps and solve problems
- Experience with website updates, structure, or user experience
- Creative, but also focused on results
- Aligned with CHC’s values of community, connection, and serving
Qualifications & Experience
We are looking for someone who is relational, strategic, and able to create movement. The ideal candidate is comfortable building relationships, improving systems, and taking ownership of growth and access-to-care initiatives.
- 3 years of experience in marketing, outreach, referral development, community engagement, healthcare growth, or related work preferred
- Experience independently managing projects, partnerships, or growth initiatives
- Experience with website management, updates, or user experience improvements preferred
Preferred Qualifications:
- Experience in marketing, outreach, referral development, community engagement, or business development
- Experience building and maintaining professional relationships and partnerships
- Experience with website management, updates, or user experience improvements (Squarespace, Wix, WordPress, or similar platforms preferred)
- Ability to think strategically and identify gaps, barriers, and opportunities for growth
- Strong written and verbal communication skills
- Comfortable working independently and taking initiative
- Organized with strong follow-through and attention to detail
- Experience coordinating projects, events, or outreach efforts
- Ability to track outcomes, trends, and growth metrics
- Comfortable representing CHC in the community and building authentic connections
- Alignment with CHC’s values of community, connection, and serving
We care deeply about the people we serve and the team we’ve built. We are at a point where we are becoming more intentional about how we grow—creating clearer systems and stronger access to care.
This role is a big part of that.
Applications will be reviewed on Tuesday May 12th
Salary range: $65,000–$85,000 depending on experience.
To apply, please send:
• Resume
• Brief introduction/interest statement
• Example of something you helped grow or improve
Email: Jamie@conscioushealingcounseling.com
We’re excited to continue building a stronger and more accessible pathway to care for our community.
#Hiring #MentalHealth #BehavioralHealth #CommunityOutreach #ReferralDevelopment #MarketingLeadership
Salary : $65,000 - $85,000