B2B Business Development Representative

Position Summary

We're seeking a highly motivated and strategic B2B Business Development Representative (BDR) who thrives at the intersection of sales, marketing, and CRM tech. You’ll be responsible for creating outbound strategies, managing inbound lead flow, and maximizing HubSpot to its fullest capabilities—from campaign execution to reporting and performance insights. This is not a passive business development position—you will own top-of-funnel activity and support sales and account management across multiple practice areas, with direct impact on revenue.

Duties and responsibilities:

Lead Generation & Pipeline Development

• Identify and engage decision-makers at mid-market to enterprise-level companies across retail, QSR, manufacturing, and supply chain sectors.
• Build prospect lists, initiate outreach, and qualify inbound and outbound leads to create SQLs for the sales and account teams.
• Craft and test compelling cold emails, call scripts, and LinkedIn outreach sequences aligned to campaign goals.
• Proactively follow up on marketing-generated inquiries and event leads.
• Monitor and engage with new followers, post interactions, and relevant comments on company and personal LinkedIn activity. Conduct timely outreach to "likers," commenters, and new connections to qualify interest, initiate conversations, and nurture them into early-stage prospects as part of a proactive top-of-funnel strategy.
• Leverage tools such as ZoomInfo, Seamless.AI, and LinkedIn Sales Navigator to identify and verify contact information for key decision-makers, including direct phone numbers and email addresses, to support targeted outbound campaigns and account-based strategies.

HubSpot Ownership:

• Own and manage HubSpot CRM and Marketing Hub end-to-end, including:
• Workflow automation
• Lead scoring
• List segmentation
• Email sequencing and tracking
• Landing pages and forms
• Attribution and lifecycle stages
• Create and manage custom dashboards and reports for executive leadership, sales, and marketing.

Campaign & Content Coordination:

• Collaborate with marketing to align outbound efforts with campaign calendars, content themes, and thought leadership assets.
• Analyze inbound lead data and funnel performance to recommend content and campaign optimizations.
• Partner with consultants and practice leads to develop industry-specific outreach and positioning strategies.

Sales Team Support:

• Schedule qualified introductory meetings and hand off leads to sales/account directors.
• Participate in handoff calls when necessary to provide lead context and campaign insights.
• Maintain clean, up-to-date CRM records and prospect communications.
• Participate in bi-weekly to monthly pipeline syncs with Sales Practice Leaders and Account Managers to align on current lead status, campaign messaging, territory coverage, and emerging needs across verticals.

Trade Show and Event Support:

• Support event marketing and sales teams by attending select trade shows and industry events to help maximize lead generation and brand visibility. Responsibilities may include proactively engaging booth visitors, scanning and logging leads in HubSpot, capturing detailed notes on conversations between account managers and prospects, and collecting photo/video content for post-show marketing use.
• Client Event Coordination & Hospitality Planning: Coordinate the planning and execution of trade show-related client engagements, including dinners, happy hours, and networking events. Oversee guest list management, scheduling, and post-event follow-up to ensure a seamless and strategic experience for prospects and existing clients.

Qualifications:

• 3 years of proven B2B sales development or business development experience in a consulting, SaaS, or professional services environment.
• Bachelor’s degree in Business, Marketing, or a related field.
• Or equivalent experience in sales or lead generation will also be considered.
• Expert-level experience managing HubSpot CRM and Marketing Hub, with a strong portfolio of automation, reporting, segmentation, and campaign use cases.
• Demonstrated ability to generate qualified meetings and consistently drive top-of-funnel pipeline growth through outbound outreach.
• Strong writing skills for email copy, LinkedIn messages, and cold outreach cadences.
• Familiarity with targeting multi-stakeholder buying groups at mid-market or enterprise-level organizations.
• Strong reporting and analytical skills, with ability to communicate performance insights and recommend optimizations.

Bonus / Preferred:

• Experience selling into or supporting consulting practices (especially in supply chain, QSR, manufacturing, or retail).
• Familiarity with data sourcing tools like ZoomInfo, SeamlessAI, LinkedIn Sales Navigator, etc.
• Prior success working alongside marketing and account leadership teams in a matrixed organization.

This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the on-going needs of the organization.