What are the responsibilities and job description for the String Instrument Brand Manager position at Connolly Music?
The Brand Manager should be adept at connecting strategy and artistry — combining sharp analytical skills with the ability to translate product knowledge into dealer support and brand messaging.Brand Strategy & StewardshipP&L ownership, oversight, and engagement for overall brand success.Own the positioning, identity, and tone of voice for multiple brands across all B2B and B2C channels — shaping and maintaining compelling brand stories.Develop and implement market introduction plans, messaging, and brand launch, relaunch, and refresh initiatives.Champion brand visibility across markets and internal teams.Partner with Sales to support territory growth and assist in advancing or closing key opportunities.Market & Dealer EngagementActively participate in dealer visits, trainings, demos, and promotional efforts — both in person and virtually.Provide competitive insights, product positioning, and deal & promotional enabling tools.Identify high-potential dealer opportunities, drive growth, and help close business.Conduct ongoing research with educators, dealers, and end-users to inform strategy and messaging.Lead school bid processes, rental program strategies, and other education-market initiatives.Represent brands at trade shows, educator conferences, and dealer events.Product ManagementGuide development and launch of new or revitalized product lines aligned with brand strategy, market positioning, and profitability goals.Audit product lines for gaps, overlap, and improvement opportunities.Establish product line structure, naming conventions, and positioning frameworks.Collaborate with internal luthiers, supply chain, and vendors as needed to maintain accurate specifications, pricing, and quality standards.Support refinement of existing offerings based on dealer feedback and market needs.Manage product lifecycle from SKU rationalization to new model introductions to ongoing assessment.Maintain internal systems and processes related to product and brand development, launches, and lifecycle updates.Brand OperationsDrive budget planning, margin targets, and pricing alignment, while supporting inventory forecasting for each brand.Manage SKU architecture processes, ensuring consistent structure, lifecycle timing, and clean internal system documentation across product lines.Coordinate with Supply Chain and Inventory teams on availability, demand planning, and vendor timelines to support sales opportunities.Collaborate with Marketing on brand-level initiatives, campaigns, and content that reflect accurate positioning and support revenue targets.Qualifications & Experience:Bachelor’s degree in business or marketing8-12 years of Experience: Product or brand management, strong organizational and communication skills, plus a background in strings performance or pedagogy.Strong analytical and problem-solving skillsTravel up to 25�se plus incentive Company DescriptionFor 50 years and counting Connolly Music Company is the U.S. source for an exclusive lineup of world-class music products and accessories. We’ve partnered with manufacturers across the globe, in addition to our own products, to deliver the highest quality music instruments & accessories to our dealers and our devoted community of musicians.
Salary : $110,000 - $130,000