What are the responsibilities and job description for the Director, Creator Acquisition - ShopYourLikes position at Connexity, Inc.?
About ShopYourLikes & Connexity
Connexity, a Taboola company, is a performance-marketing technology company that drives new customers and sales to retailers and generates premium earnings for content creators. Each year we deliver over $4 billion in sales to retailers and pay out industry-leading rates to publishers and influencers. With 30 years of proven success in the US, UK, EMEA, and APAC, Connexity is a long-time ecommerce pioneer.
ShopYourLikes is Connexity's dynamic creator monetization platform and community. As the fastest-growing division within Connexity, we are aggressively investing in social commerce. Our mission is to empower creators and connect high-converting audiences across social platforms with top brands, making us an exciting, high-growth environment for an ambitious sales leader.
What we're building:
ShopYourLikes is at the forefront of the creator economy, redefining brand sponsorships by prioritizing performance accountability at all stages of the funnel. We provide a unique community of performance-focused creators who tell stories that generate intent and drive conversions. Built on 3 decades of retail performance expertise and data, ShopYourLikes has generated close to $1 Billion in sales for retailers. We move beyond vanity metrics, like social awareness and simple engagement, to deliver measurable financial accountability across the entire customer journey.
As a result of our success, ShopYourLikes is seeking a Director of Creator Acquisition to lead the continued growth of high-performing creators on our platform.
Creator growth is a core driver of our business. This role focuses on identifying, engaging, and recruiting performance-driven creators who generate real commerce through affiliate partnerships.
We are looking for a market-facing builder who understands the creator ecosystem and how creators monetize their audiences. The right candidate knows the platforms, communities, and events where creators gather and can build authentic relationships that lead to long-term partnerships.
This is a sales-oriented leadership role responsible for building a pipeline of high-value creators, developing compelling offers to win their business, and positioning ShopYourLikes as the platform that helps creators maximize their earnings.
The Director of Creator Acquisition will begin as a hands-on operator, directly recruiting creators and building relationships across the industry, while developing the strategy, infrastructure, and team needed to scale a high-performing creator acquisition engine over time.
What Success Looks Like
Voted "Best Places to Work," our culture is driven by self-starters, team players, and visionaries. Headquartered in Santa Monica, the company operates sites and business services in the US, UK, EMEA and APAC. We offer top benefits including flexible time off, paid holidays, competitive comp, team events and more!
The pay and commission offered may vary depending on several factors such as location, job-related knowledge, skills, and experience. Compensation packages include a variety of perks such as Commission, Equity, Competitive 401(k) Match, Rich Benefits, Hybrid schedule, and more!
OTE Pay Range
$150,000 - $200,000 USD
This position is hybrid, with 2 in-office days per week in our Santa Monica office.
#HP
Connexity, a Taboola company, is a performance-marketing technology company that drives new customers and sales to retailers and generates premium earnings for content creators. Each year we deliver over $4 billion in sales to retailers and pay out industry-leading rates to publishers and influencers. With 30 years of proven success in the US, UK, EMEA, and APAC, Connexity is a long-time ecommerce pioneer.
ShopYourLikes is Connexity's dynamic creator monetization platform and community. As the fastest-growing division within Connexity, we are aggressively investing in social commerce. Our mission is to empower creators and connect high-converting audiences across social platforms with top brands, making us an exciting, high-growth environment for an ambitious sales leader.
What we're building:
ShopYourLikes is at the forefront of the creator economy, redefining brand sponsorships by prioritizing performance accountability at all stages of the funnel. We provide a unique community of performance-focused creators who tell stories that generate intent and drive conversions. Built on 3 decades of retail performance expertise and data, ShopYourLikes has generated close to $1 Billion in sales for retailers. We move beyond vanity metrics, like social awareness and simple engagement, to deliver measurable financial accountability across the entire customer journey.
As a result of our success, ShopYourLikes is seeking a Director of Creator Acquisition to lead the continued growth of high-performing creators on our platform.
Creator growth is a core driver of our business. This role focuses on identifying, engaging, and recruiting performance-driven creators who generate real commerce through affiliate partnerships.
We are looking for a market-facing builder who understands the creator ecosystem and how creators monetize their audiences. The right candidate knows the platforms, communities, and events where creators gather and can build authentic relationships that lead to long-term partnerships.
This is a sales-oriented leadership role responsible for building a pipeline of high-value creators, developing compelling offers to win their business, and positioning ShopYourLikes as the platform that helps creators maximize their earnings.
The Director of Creator Acquisition will begin as a hands-on operator, directly recruiting creators and building relationships across the industry, while developing the strategy, infrastructure, and team needed to scale a high-performing creator acquisition engine over time.
What Success Looks Like
- High-performing creators joining ShopYourLikes who drive meaningful affiliate revenue and product sales
- Growth in creators who treat commerce as a core part of their business
- A strong pipeline of high-potential creators and a repeatable creator acquisition engine
- Building up a high-performing creator community to support our growing sponsorship business
- High level of initiative and ownership; operates as a self-starter in a builder environment
- Strong communication and persuasion skills, with the ability to clearly articulate value and influence decisions
- Ability to earn trust quickly with creators and establish credibility in conversations about their business
- Resilient and persistent, with comfort managing long sales cycles and multiple touchpoints
- Experience using CRM or pipeline management tools (e.g., HubSpot, Salesforce, etc.) to manage outreach and track performance
- Data-driven mindset with the ability to interpret performance metrics (GMV, conversion rates, earnings per creator)
- Familiarity with key creator platforms and tools (e.g., Instagram, TikTok, LTK, ShopMy, Amazon Storefront, etc.)
- Ability to leverage data and tools to identify high-potential creators and prioritize outreach
- Experience collaborating cross-functionally with marketing, product, and analytics teams to drive outcomes
- 8 years in the creator economy, influencer marketing, affiliate marketing, or social commerce
- Proven sales and business development instincts, with experience closing partnerships and driving pipeline
- Experience recruiting and partnering with commerce-driven creators
- Strong understanding of affiliate monetization, conversion dynamics, and creator earnings models
- Deep understanding of the creator landscape, including the conferences, events, and meet ups that matter most
- Demonstrated ability to build and manage a pipeline, including sourcing, outreach, and conversion tracking
- Strong relationship-building skills with both creators and internal leadership
Voted "Best Places to Work," our culture is driven by self-starters, team players, and visionaries. Headquartered in Santa Monica, the company operates sites and business services in the US, UK, EMEA and APAC. We offer top benefits including flexible time off, paid holidays, competitive comp, team events and more!
- Health Care Plans (Medical, Dental & Vision)
- Retirement Plan (401k Matching)
- Life Insurance (Basic, Voluntary & AD&D), LTD & STD
- Paid Leave Benefits (Maternity, Paternity & Medical)
- Learning & Development Program (educational tool)
- Flexible work schedules
- Wellness Resources
- Equity
The pay and commission offered may vary depending on several factors such as location, job-related knowledge, skills, and experience. Compensation packages include a variety of perks such as Commission, Equity, Competitive 401(k) Match, Rich Benefits, Hybrid schedule, and more!
OTE Pay Range
$150,000 - $200,000 USD
This position is hybrid, with 2 in-office days per week in our Santa Monica office.
#HP
Salary : $150,000 - $200,000