What are the responsibilities and job description for the Media Planning, Paid Social & Paid Search Intern position at Connelly Partners?
Media Planning, Paid Social & Paid Search Intern
INTERNSHIP OVERVIEW
With an internship in our Media Department, you’ll work within a real-life learning environment and be part of the dynamic process that brings our multi-department agency work to life in the market. Surrounded by a strong group of media professionals, you’ll gain hands-on experience across integrated media planning, traditional and digital channels, including paid social and paid search.
Our varied client roster will provide you with a solid introduction to media targeting, platform strategy, optimization, and performance measurement across channels such as broadcast, shopper/e-comm, programmatic, paid social, and paid search. This internship is designed to build a strong foundation for a future career in media, digital marketing, or advertising.
ESSENTIAL JOB DUTIES
Media Planning Support
- Support the media planning and buying process across integrated planning, broadcast, shopper/e-comm, programmatic/ad ops, paid social, and paid search
- Assist with media research, competitive audits, audience insights, and industry trend reporting
- Help prepare planning materials, media flowcharts, budget pacing updates, and internal documentation
- Engage with the media community by organizing and participating in vendor meetings and learning sessions
- Learn media measurement and optimization by supporting performance analysis and insights development in collaboration with media and analytics teams
Paid Social Support
- Support paid social campaign planning and execution across platforms such as Meta, LinkedIn, TikTok, Pinterest, Snapchat, and X (Twitter)
- Assist with building and updating campaigns, ad sets, and ads under the guidance of paid social team members
- Help with audience research, creative rotation tracking, A/B testing support, and QA checks
- Monitor budget pacing and campaign performance to flag trends or issues for the team
- Assist in compiling paid social performance reports and extracting key insights
- Stay curious and informed on emerging paid social trends, formats, and platform updates
Paid Search Support
- Assist in the setup, optimization, and management of paid search campaigns on platforms such as Google Ads and Microsoft Advertising
- Support keyword research, ad copy development, and campaign QA processes
- Help monitor campaign pacing, accuracy, and performance trends
- Assist with performance reporting and data organization for internal teams and clients
- Conduct basic competitor and search landscape research
- Collaborate with integrated media team members to support cohesive, cross-channel strategies
WHO WE’RE LOOKING FOR
- A strong desire to learn about media planning, paid social, and paid search
- Curiosity and enthusiasm for the advertising and digital media landscape
- Strong verbal and written communication skills
- Excellent attention to detail and appreciation for financial accuracy
- Analytical mindset with an interest in understanding performance data
- An inquisitive, collaborative team player who is comfortable asking questions
- Ability to manage multiple tasks and deadlines in a fast-paced environment
Please note: All internships are in-person in our offices located in the South End of Boston, MA.
Salary : $15