What are the responsibilities and job description for the Product Marketing Manager, Security Products position at connectwise?
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General Summary:
A Product Marketing Manager for Security Products at ConnectWise is an experienced PMM who drives product growth for business-to-business security solutions for IT Service Providers (MSPs and/or internal IT teams). This role focuses on developing, executing, and maintaining innovative, integrated go-to-market (GTM) strategies. It is responsible for messaging, positioning, and differentiation through content development and sales enablement while coordinating with other functions to drive demand for our solutions.
Essential Duties and Responsibilities:
- • Sets an example for other GTM function members in all phases of planning and execution
• Is a subject matter expert on security products to other GTM function members
• Ensures policies, practices, and procedures are understood and followed by team members, partners, customers, and stakeholders
• Develops unified product positioning and messaging that differentiates our products in the market
• Develops and communicates ideal customer profiles and value propositions of our products as well as the tools that support the selling process
• Oversees security product launches and releases while coordinating the cross-functional execution
• Monitors internal processes for efficiency and validity pre- and post- product launch
• Serves as a resource for customer-facing release webinars, analyst research and briefings, and other market-centric engagements
• Understands the market landscape and works with the competitive intelligence team to drive actionable insights about opportunities and threats in the market
• Assists with communications, marketing campaigns and sales programs to drive demand for products
• Develops and manages the positioning and messaging for product expansion strategies
• Engages in continuous improvement of team processes
Knowledge, Skills, and/or Abilities Required:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- • Strong background in marketing security products to businesses, enterprises, and government agencies
• Exceptional customer service and indirect leadership skills
• Willingness to work in a team environment while being self-driven
• Strong organizational skills with ability to develop and execute GTM plans
• Professional presence suitable for interaction in meetings, in-person, or via email, as well as at internal and external facing events
• Excellent presentation and communication skills
• Ability to effectively communicate with executive leadership and stakeholders
• Strong verbal and written communication skills, blogging as well as collateral
• Strong ability to create visuals, present ideas, and communicate with audiences across business and technical knowledge
• Track record of successfully using AI tools and systems to determine best practices for content, understand the market landscape, shape and tune messaging
• Ability to work in a fast-paced environment with multiple, shifting priorities
Educational/Vocational/Previous Experience Recommendations:
- Bachelor’s degree in related field or equivalent business experience
- 4 years of relevant experience (product marketing or heavily outbound product management)
- Track record of driving successful security products into the SMB or Enterprise market
Working Conditions:
- Onsite/Hybrid/Remote depending on location
- 10-20% travel
ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.
The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at talentacquisition@connectwise.com or 1-800-671-6898.