Marketing Manager

Connectivity Point DesignInstallation (CPDI) is a growing Technology General Contractor seeking a full-time, experienced, and versatile Marketing Manager.

We are looking for a motivated, creative leader to guide our marketing team and support business development efforts. The successful candidate will play a critical role in crafting custom marketing materials for multi-thousand- and million-dollar projects while strengthening CPDI's brand and business relationships. This is an exciting opportunity to combine creativity with strategic business impact.

The ideal candidate brings strong communication skills, attention to detail, innovative ideas, and hands-on marketing experience.

Position Overview: The Marketing Manager will collaborate with each CPDI office and specialty group, supporting their needs through a variety of marketing channels. This individual will drive the development and execution of the company's overall marketing plan, which includes social media, newsletters, website content, promotional campaigns, and more.

Essential DutiesResponsibilities:

• Work extensively with Adobe Creative Suite (InDesign, Photoshop) to design and produce high-quality materials.
• Create custom proposal and presentation materials with minimal guidance, including copywriting, layout design, custom graphics, and resume tailoring.
• Develop engaging content to highlight projects, business unit activities, and events across social media platforms.
• Represent CPDI at media events, civic/professional organizations, client industry associations, and community activities to enhance brand visibility.
• Lead the execution of marketing programs from concept through completion, leveraging cross-team collaboration.
• Analyze customer insights, industry trends, and market data to develop impactful strategies.
• Oversee production of all promotional materials and marketing campaigns.
• Create and manage analytics reporting across platforms, extracting insights to optimize campaigns and strategies.
• Partner with email, web, and performance marketing teams to test and evolve lead generation tactics.
• Evaluate effectiveness of marketing initiatives through tracking and analysis, and adjust as needed.
• Present strategies, results, and recommendations to senior leadership.
• Perform other duties as assigned.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience developing and executing marketing plans and campaigns.
• Construction industry knowledge preferred.
• Excellent written and verbal communication skills.
• Strong project management, multitasking, and decision-making abilities.
• Metrics-driven approach with a creative mindset.
• Proficiency in Microsoft Office Suite and Adobe Creative Suite (InDesign, Photoshop required).
• Familiarity with Sage 100 Contractor and HubSpot preferred.
• Experience with AI, marketing automation, and CRM tools.
• Skilled in online marketing and social media strategy.
• Strong planning, time management, and forward-thinking skills.
• Willingness and ability to travel as needed.

This job description is not intended to be and should not be construed as an all-inclusive list of all the responsibilities, skills or working conditions associated with the position. While it is intended to accurately reflect the position activities and requirements, the Company reserves the right to modify, add or remove duties and assign other duties as necessary.