What are the responsibilities and job description for the CRM Intern position at Connecticut Lottery Corporation?
Title: CRM Intern
Hourly Rate: $17.00
Headquartered in Wallingford, the Connecticut Lottery Corporation (CLC) is a quasi-public agency of the state of Connecticut. With a team of nearly 140 employees, we partner with over 2,800 retailers to sell our tickets statewide. With a strong focus on responsible gambling, we have achieved over $11 billion in sales and returned over $400 million to the States general fund last year alone.
Customer Relationship Management (CRM) Consultants provide support for businesses seeking to improve their customer service practices. At CLC, we're looking for a CRM Intern to assist our Customer Relationship Manager (CRM) with identifying customer service needs through data research and analysis that will help CLC create and adjust effective marketing strategies to maximize customer satisfaction and develop agency best practices.
Responsibilities
- Collaborate with team members and internal stakeholders to create a holistic CRM strategy to build best in class CRM marketing campaigns
- Provide input on email acquisition, testing and inbox rendering. Analyze email marketing results and enact measures for improvement
- Further, own segmentation strategy, technology, research, and initiatives to improve the customer experience
- Develop and document policies, procedures and standards relating to database management
- Coordinate targeting strategies for customer acquisition and retention to drive incremental sales, ROI and customer engagement
- Use data and insights to hyper-personalize experiences and optimize in real-time
- Provide reporting on a property and portfolio-wide level via monthly, quarterly, semi-annually and annual cadences
- Analyze campaign performance to quantify success and/or identify potential opportunities.
Requirements
- Currently enrolled in an accredited college or university and actively pursuing a Bachelor's or Masters Degree in Business, Marketing, Information Technology or related field
- Fluent in applicable software, systems, and processes, such as XML, CPQ and APIs
- Proven written and verbal communication skills
- A collaborator and critical thinker with sound attention to detail and prioritization skills
- Reliable transportation to and from Lottery Headquarters in Wallingford, CT
At CLC, you will be immersed in an exceptional work environment surrounded by colleagues who are committed to helping each other grow. Interested candidates must apply via our career page at www.ctlottery.org/Careers by December 31, 2024. All offers of employment are subject to federal/state employment regulations and Department of Consumer Protection licensing requirements which includes a background check and fingerprinting.
The CT Lottery Corporation is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.
Salary : $17