What are the responsibilities and job description for the Director of Marketing - Sports Medicine position at CONMED Corporation?
The Director of Marketing, Sports Medicine is responsible for leading the marketing strategy and execution for the Sports Medicine portfolio within U.S. Orthopedics, including Shoulder, Knee, MTF, and BioBrace. This leader recruits, develops, and leads a high‑performing team of product and portfolio marketing professionals accountable for end‑to‑end lifecycle management, from upstream pipeline development through downstream commercialization.
This role partners closely with peers across Sales, Research & Development, Medical Education, Market Development, Finance, Operations, and Corporate Accounts to deliver sustained revenue growth, market share expansion, and profitability aligned with Orthopedics business objectives. The Director of Marketing, Sports Medicine reports to the Senior Director / VP of Marketing, Orthopedics.
Core Leadership Themes
Role
Highly desired talents for this leadership role align directly with the broader Orthopedics marketing leadership model and focus on four core themes:
People Leadership
This job posting is anticipated to close on April 31 , 2026. We may, however, extend this time period, in which case the posting will remain available on careers.conmed.com. Please submit your application as soon as possible as we will be reviewing applications on a rolling basis as we receive them.
Benefits
CONMED offers a wide array of benefits to fit your unique needs. Visit our Benefits Page for more information.
CONMED is an equal opportunity employer and does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply. The Know Your Rights: Workplace Discrimination is Illegal Poster reaffirms this commitment.
Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
If you feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at 800-929-7176 option #5.
This role partners closely with peers across Sales, Research & Development, Medical Education, Market Development, Finance, Operations, and Corporate Accounts to deliver sustained revenue growth, market share expansion, and profitability aligned with Orthopedics business objectives. The Director of Marketing, Sports Medicine reports to the Senior Director / VP of Marketing, Orthopedics.
Core Leadership Themes
Role
Highly desired talents for this leadership role align directly with the broader Orthopedics marketing leadership model and focus on four core themes:
People Leadership
- Talent selection, development, and performance management
- Building a strong, accountable team culture
- Succession planning and organizational depth within Sports Medicine marketing
- Effective cross‑functional collaboration and influence
- End‑to‑end ownership of the Sports Medicine product portfolio
- Lifecycle management across implants, disposables, and biologics
- Upstream marketing leadership to identify unmet needs and shape the innovation pipeline
- Portfolio rationalization, pricing strategy, and margin management
- Deep understanding of surgeon, staff, and health system decision‑making
- Development of compelling clinical and economic value propositions
- Close partnership with Sales to drive customer intimacy and field engagement
- Active presence with key surgeon faculty, societies, and industry forums
- Go‑to‑market strategy and launch excellence for new products
- Competitive intelligence and market insight generation
- Disciplined alignment of marketing investment to revenue, growth, and EBIT objectives
- Lead and develop a team of marketing professionals responsible for the Sports Medicine portfolio, including managers and individual contributors
- Establish clear strategic priorities and performance expectations aligned with Orthopedics business objectives
- Serve as the primary marketing leader for the Sports Medicine portfolio, building strong relationships with surgeon faculty, societies, and key customers
- Own upstream marketing responsibilities for Sports Medicine, including unmet need identification, market assessment, and multi‑year pipeline development in close partnership with R&D
- Lead downstream marketing execution, including positioning, pricing, promotion, and lifecycle management across Shoulder, Knee, MTF, and BioBrace
- Partner with R&D (Sports Medicine) to guide new product development and serve as the marketing lead through the design control and commercialization process
- Ensure launch excellence through cross‑functional leadership with Sales, Medical Education, Operations, Finance, and Supply Chain
- Develop, manage, and deploy the Sports Medicine marketing budget to deliver committed revenue, growth, and profitability outcomes
- Build and maintain deep market and competitive intelligence to guide portfolio and investment decisions
- Partner with Sales and Supply Chain to support demand planning, lifecycle management, and backorder mitigation aligned to financial targets
- Support evaluation of inorganic growth opportunities (acquisitions, licensing, distribution) related to the Sports Medicine portfolio, as applicable
- Actively coach and develop team members to prepare future leaders for expanded scope and responsibility
- Bachelor’s degree required
- Minimum of 7 years of marketing experience in the medical device industry
- Minimum of 5 years of people leadership experience, including management of product or portfolio teams
- Demonstrated experience marketing orthopedic implants, disposables, and biologics
- Proven ability to partner effectively with Sales and R&D
- Strong analytical and data‑driven decision‑making capability
- Experience translating clinical evidence into compelling commercial value propositions
- Understanding of orthopedic‑specific dynamics including reimbursement, health economics, and IDN/GPO environments
- Willingness to travel approximately 35–50% for customer engagement, industry events, and internal collaboration, including time at headquarters in Largo, Florida
- This position is not eligible for employer-based visa sponsorship.
This job posting is anticipated to close on April 31 , 2026. We may, however, extend this time period, in which case the posting will remain available on careers.conmed.com. Please submit your application as soon as possible as we will be reviewing applications on a rolling basis as we receive them.
Benefits
CONMED offers a wide array of benefits to fit your unique needs. Visit our Benefits Page for more information.
- Competitive compensation
- Excellent healthcare including medical, dental, vision and prescription coverage
- Short & long term disability plus life insurance -- cost paid fully by CONMED
- Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
- Employee Stock Purchase Plan -- allows stock purchases at discounted price
- Tuition assistance for undergraduate and graduate level courses
CONMED is an equal opportunity employer and does not discriminate on the basis of any legally protected status or characteristic. Protected veterans and individuals with disabilities are encouraged to apply. The Know Your Rights: Workplace Discrimination is Illegal Poster reaffirms this commitment.
Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
If you feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at 800-929-7176 option #5.