What are the responsibilities and job description for the Social Media & Paid Media Manager position at Confidential?
Position Overview
Proficient in building, launching, and optimizing paid social campaigns across all major platforms, with a focus on driving measurable growth.
- This role goes beyond content scheduling. The ideal candidate understands how to turn social media into a performance-driven marketing channel by combining strong content planning, paid social advertising, audience targeting, and conversion optimization.
Key Responsibilities
Content Planning & Social Media Management
-Develop and manage content calendars.
-Schedule and publish social media content across platforms including:
- TikTok
- YouTube
- Coordinate with internal teams including:
- Videographer
- Graphic designers
- Copywriter
- Help plan, direct, and support content creation when needed.
- Maintain consistent brand voice and messaging across all social channels.
Paid Social Advertising
- Manage Meta Ads Manager campaigns across multiple brands.
- Build and optimize paid campaigns designed to drive traffic, leads, and sales.
- Create and manage:
- Prospecting campaigns
- Retargeting campaigns
- Lookalike audiences
- Engagement audiences
- Test creative variations, audiences, and messaging to improve campaign performance.
- Manage monthly advertising budgets and optimize for performance.
Audience Growth & Optimization
- Build and manage social media audiences through targeted content and advertising.
- Monitor and optimize performance metrics such as:
- Engagement rates
- Click-through rates
- Conversion rates
- Return on ad spend (ROAS)
- Continuously test and refine strategies to improve results.
Conversion Tracking & Pixel Management
- Manage and verify tracking systems including:
- Meta Pixel
- Conversion tracking
- retargeting audience creation
- Ensure website events such as purchases, add-to-cart actions, and conversions are properly tracked.
- Work with internal teams to ensure marketing campaigns are accurately measured.
Community Management
- Monitor and respond to:
- Comments
- Direct messages
- Community engagement
- Identify opportunities for engagement and brand interaction.
- Communicate with creators, customers, and followers when needed.
Influencer & Creator Collaboration
- Identify and coordinate with relevant creators or influencers when appropriate.
- Manage product seeding, collaborations, and social partnerships.
- Support user-generated content initiatives and brand campaigns.
Campaign Development
- Propose new social media campaigns and promotional initiatives.
- Support product launches and marketing promotions.
- Collaborate with the marketing team to develop creative social media strategies.
Reporting & Analytics
- Track social media and paid advertising performance.
- Provide monthly reports including:
- Audience growth
- Engagement performance
- Ad campaign results
- Conversion metrics
- Identify trends and adjust strategies based on data.
Qualifications
Required
- 3 years experience managing social media for brands or agencies
- Strong experience with Meta Ads Manager
- Experience running paid social campaigns focused on conversions
- Familiarity with audience targeting and retargeting strategies
- Strong understanding of social media analytics and performance metrics
- Excellent organizational and communication skills
Preferred
- Experience managing multiple brands simultaneously
- Experience working with consumer brands or e-commerce
- Familiarity with marketing analytics tools and tracking systems
Success Metrics
Success in this role will be measured by:
- Consistent social media content execution across brands
- Improved audience growth and engagement
- Effective paid advertising campaigns
- Increased website traffic and conversion performance
- Clear reporting and optimization of social media strategy
What This Role Offers
- A collaborative in-house creative team
- Hands-on experience managing both content strategy and paid social performance
- The ability to make a measurable impact on brand growth and digital marketing performance
Salary : $50,000 - $60,000