What are the responsibilities and job description for the Senior Manager, Category Insights position at Confidential?
Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.
The role is responsible for a broad range of responsibilities aimed at enhancing the company's understanding of market trends, consumer behaviors, and the competitive landscape . This role is critical for informing strategic decisions, product development, marketing strategies, and sales approaches.
Accountabilities:
- Market Trend Analysis:Detailed market analysis to identify trends,opportunities, and
- Category Strategy Development: Developing and implementing category management strategies that align with the company's overall business objectives to ensure that the category strategies are effectively executed.
- Data Management & Analytics: Utilizing various data sources, including retail sales data, consumer research,and market analysis,to generate actionable To be able to interpret complex data sets and translating them into clear, strategic recommendations for the business. Conduct post-promotion analysis for effectiveness and in-store execution. Set priorities, goals,and account processes. Implement training and processes to enhance efficiency across Sales and CS&I
- Competitive/PredictiveAnalysis: Monitoring and analyzing competitors' strategies, market positioning, trends, sales pertormance. Conducting SWOT analyses (Strengths, Weaknesses, Opportunities, Threats) to understand the competitive landscape and identify areas where the company can gain a competitive
- Performance Monitoring: Continuously monitoring the pertormance of the category, including sales pertormance,market share,and profitability. Leadership:Hire,cultivate and retain top talent with a cross functional lens.
Key Metrics & Financial Targets:
Volume (40%)
Distribution (30%)
Budget Management (15%)
Off-premise share (15%)
Own:
- Insight Generation & Analysis of how brands come to life in-market and consumer behaviors, performance tracking, data strategy.
- Insights presentations and key stakeholder
- Category Strategy & Vision: developing and maintaining the strategic direction of their product
Influence:
Development of future leaders.
Partner with sales to develop programs and strengthen retail connections.
Shapes accounts' long-term focus on Flavor Category and maximizes the impact of MABI support within retailers by leveraging MABI cross-functional partners.
Veto:
Decisions that compromise the integrity of relationships with retail partners.
Requests that detract from the team's focus on strategic planning and leadership. development.
Critical Relationships:
GILT including VP of CS&I,VP level of Sales
National Accounts and/or key regional accounts off-premise sales teams and decision-makers at Retail Partners
Marketing, Shopper, and Consumer Insights
Alignment on MAB/Retailer Strategy
Understanding of Efficient Processes and Growth Accounts
Rapport Building to Optimize Strategy, Presence, & Pipeline
Skills Needed To Be Successful:
Preferably 8-10 years of proven category insights experience in the Consumer-Packaged Goods (CPG) industry,leveraging syndicated scan & household panel data platforms (Circana, Numerator).
Strong technical skills in Microsoft Excel (Pivot Tables, V-Lookups, formulas) and other Third-Party software applications (Qlikview).
Strong data visualization skills in PowerPoint.
Strong presentation/communication skills (internally and externally).
Ability to effectively manage associates (motivate, coach, get the most from their talents, and help them along their career path).
Compensation:
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
- Competitive annual salary from $150,000 to $170,000 based in Chicago, IL
- Bonus plan designed to recognize company performance and individual contributions
- Comprehensive health and welfare benefits
- Company matching 401(k) contributions
- Paid time off including annual leave, paid sick time and holidays
- Extensive opportunities for training, development, and career growth
At Mark Anthony, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.
Salary : $150,000 - $170,000