What are the responsibilities and job description for the Sales and Marketing Director position at Confidential?
Senior Living Community – Monmouth, Illinois Area
Sales & Marketing Director
We are seeking an experienced and results-driven Sales & Marketing Director to join our leadership team. This role is responsible for driving occupancy, building strong referral relationships, and coordinating the move-in process for new residents. The ideal candidate will be a compassionate, goal-oriented professional with a passion for serving seniors and promoting a person-centered approach to care.
Key Responsibilities
Sales & Marketing:
- Develop, implement, and oversee the community’s annual marketing and sales plan
- Create and maintain a strong referral base by building lasting relationships with social workers, case managers, hospitals, and other key referral sources
- Monitor and track conversion rates (referrals → admissions) and ensure timely follow-up
- Maintain weekly referral and sales logs, tracking progress toward census goals
- Organize and host presentations, luncheons, and community outreach events to promote services
Resident & Family Support:
- Provide compassionate, person-centered guidance to residents and families throughout the transition process
- Coordinate pre-admission processes and ensure a smooth, welcoming move-in experience
- Collaborate with clinical and operational teams to review and approve referrals promptly (target 30-minute turnaround where possible)
- Conduct follow-up with referral sources to monitor patient progress and support successful transitions
Market Analysis & Community Outreach:
- Analyze market trends, competitor strengths/weaknesses, and referral source data to position the community competitively
- Build partnerships with area hospitals, home health agencies, hospice providers, and senior organizations
- Actively engage with local senior-focused events and programs to enhance community visibility
Qualifications:
- Proven experience in senior living, healthcare, or related sales and marketing roles
- Strong communication, presentation, and relationship-building skills
- Ability to analyze data, develop strategic plans, and meet census goals
- Knowledge of long-term care, assisted living, or healthcare services preferred
Physical & Work Environment Requirements:
- Ability to walk, stand, and sit for prolonged periods; bend, stoop, and lift as needed
- Comfortable working in a healthcare environment with exposure to residents and their families
- Flexibility to work beyond standard hours, including evenings or weekends when needed
Commitment to Safety:
We are committed to providing a safe work environment for employees, residents, and visitors. Compliance with our workplace safety program is a condition of employment and is equally important as quality and performance expectations.
We are an Equal Opportunity Employer and do not discriminate on the basis of race, ethnicity, gender, veteran status, disability, or any other protected class under federal, state, or local law.
Job Type: Full-time
Pay: $60,000.00 - $80,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
Salary : $60,000 - $80,000