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Retail & Tasting Experience Manager

Confidential
Confidential Salary
Paso Robles, CA Full Time
POSTED ON 10/25/2026
AVAILABLE BEFORE 2/21/2027

About the Role
We are seeking a sales-driven Retail & Tasting Experience Manager to lead customer-facing operations across multiple locations. This hands-on leadership role combines tasting-room hospitality, specialty retail sales, team management, and events.

The ideal candidate thrives on driving revenue while creating an engaging and educational guest experience. This individual will lead and coach staff to confidently present products, guide tastings, build customer relationships, and convert guest interactions into sales and loyalty.

What We’re Looking For

  • A sales-driven leader who is energized by hitting goals.
  • Someone who enjoys being on the floor, engaging with customers and leading a team.
  • A strong communicator who can motivate others and create a positive team environment.

Key Responsibilities

Sales & Revenue Leadership

  • Drive daily sales performance, including retail product sales, tasting conversations, and loyalty program growth.
  • Coach team members on product presentation, upselling, and effectively converting guest interaction into sales.
  • Monitor sales performance and take action to meet individual and team goals.
  • Support merchandising, inventory management, and product availability to maximize sales opportunities.

Team Leadership & Operations

  • Lead, train, coach, and motivate a team of retail and hospitality staff, with an emphasis on product knowledge, guest engagement, and sales performance.
  • Manage scheduling, staffing levels, and daily floor operations.
  • Support hiring, onboarding, and performance management.
  • Ensure a high standard of professionalism and customer service across the team.
  • Lead by example in a hands-on, guest-facing role.

Tasting Room & Guest Experience

  • Oversee an engaging, educational, and sales-focused tasting experience for guests.
  • Lead by example on the floor, interacting with guests and supporting staff during tastings and busy service periods.
  • Ensure team members are knowledgeable about products and able to communicate product features and recommendations effectively.
  • Oversee opening/closing procedures, POS systems, service flow, and resolution of guest concerns.

Events & Community Engagement

  • Participate in and support on-site and off-site tasting, promotional, and special events, including occasional evenings and weekends.
  • Assist with event preparation, staffing, product needs, setup/breakdown, and guest engagement.
  • Lead and coach staff during events to deliver an excellent customer experience and meet or exceed event sales goals.

Operational Support

  • Oversee inventory coordination, product availability, and supply ordering.
  • Ensure accurate sales transactions and reporting.
  • Troubleshoot operational issues as they arise.
  • Collaborate with leadership to improve processes and drive business success.

Qualifications

  • 3–5 years of experience in retail, hospitality, tasting room, food & beverage, or another customer-facing sales environment, including management or supervisory experience.
  • Proven ability to drive revenue and meet sales goals.
  • Experience leading, scheduling, training, and coaching employees.
  • Strong customer service, communication, and sales skills.
  • Experience with tastings, product demonstrations, experiential retail, or specialty products preferred.
  • Bachelor's degree in hospitality, business, marketing, or a related field preferred.
  • Ability and willingness to work a flexible schedule, including Saturdays and occasional evenings, Sundays, and off-site events.

Pay: $70,000.00 - $80,000.00 per year

Benefits:

  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Tuition reimbursement
  • Vision insurance

Work Location: In person

Salary : $70,000 - $80,000

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