Brand Marketing Insights Manager

Brand Marketing Insights Manager

Location: 4-day Hybrid (M-Th) in NYC Office

Position Overview: Reporting to the Sr Director of Business Intelligence, the Brand Marketing Insights Manager will be an insights ambassador to the Marketing and Brand Management teams. This individual will play a pivotal role in unlocking growth through a deep, data-driven understanding of retail performance, consumer behavior and macro wine and spirits trends. The ideal candidate will bring strong analytical acumen and the ability to synthesize diverse data sources into clear, actionable insights that influence both commercial strategy and brand direction.

In this role, you will lead the analysis of varying data sources to uncover drivers of category and brand performance. You will also evaluate evolving shopper behaviors, identify white space opportunities, and translate findings into strategic recommendations for Marketing and Brand Management teams. Working closely with the BI Director, you will help play a pivotal role in shaping our company’s success by providing strategic insights and data-driven recommendations.

This position requires demonstrated proficiency in integrating and interpreting data from multiple sources, which may include NielsenIQ/ Circana retail POS sales data, varying forms of consumer panel data and loyalty platforms.

Responsibilities/Essential Functions:

• Generate Actionable Insights: Leverage or create tools/methods to guide brand and business strategies, facilitate better decisions, and solve challenges across Marketing and Brand Management teams.
• Provide Thought Leadership: Champion consumer learning and application, guiding objective insights and consumer perspectives.
• Develop Team Capabilities: Lead ideation sessions, workshops, and training to promote stronger planning and tool generation.
• Streamline Reporting: Elevate data literacy, promote self-service access to key metrics, and build analytical capabilities through training and best practices.
• Collaborate Cross-Functionally: Identify critical business questions, manage research execution, oversee analysis, and deliver actionable recommendations.
• Drive Innovation: Utilize data to guide innovation strategy and go-to-market planning, ensuring alignment with consumer demand and category trends.
• Support the Brand Planning Process: Collaborate with Marketing and Supplier management teams to identify and value Annual Planning levers
• Leverage Insights: Partner with Brand to enhance supplier conversations.
• Additional related duties may be assigned, as required.

Qualifications/Requirements:

• Education: Bachelor’s Degree required.
• Experience: Minimum 5 years in NIQ, Circana, data analytics within the CPG industry mandatory. Experience with wine and spirits organizations is highly valued.
• Skills:
• Strong analytical acumen and ability to translate data into actionable recommendations; ability to interpret complex data sets and translate findings into actionable insights.
• Consulting skills to listen, interpret, and influence.
• Entrepreneurial spirit to identify new areas for insights to grow the business.
• Intellectual curiosity to deeply understand data.
• Understanding of marketing principles and consumer behavior.
• Ability to manage multiple projects simultaneously; Superior organizational skills to manage multiple priorities and meet deadlines.
• Problem-Solving: Innovative thinking and ability to adapt to changing business needs.
• Effective communication with stakeholders at all levels.
• Strong interpersonal and collaboration skills in dynamic, fast-paced environments.
• Advanced proficiency in Microsoft PowerPoint and Excel; experience with Power BI or other data visualization software is a plus.

Benefits Overview:

The company offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays.

The company is an equal opportunity employer.