What are the responsibilities and job description for the Director of Marketing position at Confidential Company?
About the Role
Our client is a fast-growing consumer technology and entertainment startup operating in a highly regulated category. They’re seeking a hands-on Director of Marketing to build and scale marketing from the ground up. Reporting to executive leadership, you will drive brand awareness, customer acquisition, and retention for an omni-channel product with both in-venue and digital touch points. This is a rare opportunity to shape the marketing vision for a disruptive entrant in the Nevada market.
Key Responsibilities
- Build and execute a full-funnel marketing strategy aligned to growth targets across paid, owned, and earned channels.
- Lead brand positioning, messaging, and creative development for distinct differentiation in a competitive landscape.
- Orchestrate integrated campaigns across paid media, social, email/CRM, partnerships, and on-the-ground activations.
- Translate customer insights and market trends into programs that improve CAC efficiency, engagement, and LTV.
- Partner with product, operations, and legal/compliance to ensure programs meet regulatory and brand standards.
- Cultivate strategic partnerships with venues, media, creators, and community organizations to expand reach.
- Design and launch promotions, events, and loyalty initiatives that deepen engagement and repeat usage.
- Define KPI frameworks and dashboards; track, report, and continuously optimize ROI and budget allocation.
- Manage agency/vendor relationships and marketing budgets with a test-and-learn mindset.
Qualifications & Experience
- 5 years of progressive marketing experience with measurable growth outcomes.
- Experience in a regulated consumer category (e.g., gaming/entertainment, fintech, hospitality) preferred.
- Familiarity with Nevada market dynamics strongly preferred.
- Proven success running integrated campaigns across digital and traditional channels.
- Hands-on expertise with analytics, attribution, and CRM/lifecycle platforms.
- Experience with event marketing, promotions, and loyalty or membership programs.
- Excellent communication, project management, and cross-functional leadership.
- Bachelor’s degree in Marketing, Business, Communications, or related field.
Preferred Attributes
- Startup or high-growth environment experience.
- Existing network within Nevada’s regulated entertainment ecosystem.
- Creative thinker with a data-driven approach and strong execution bias.
- Enthusiasm for live events and competitive entertainment.
Compensation
- Competitive salary
- Performance-based bonus
- Comprehensive benefits package
Confidentiality
All applications will be handled with strict confidentiality due to the sensitive nature of this search.
Moneyline Group LLC is an equal opportunity employer. We consider all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
