What are the responsibilities and job description for the Paid Media, Manager position at Concord Music Group, Inc.?
Overview
Concord is the world’s leading independent music company. The Company supports more than 125,000 artists and songwriters whose works are licensed, marketed, and performed globally. Concord's growing catalog of 1.3 million songs, compositions, sound recordings, films, plays, and musicals is one of the most impactful and culturally relevant collections of creative rights in history.
Concord is headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne, and Miami.
Position Purpose:
Responsible for planning and executing global paid campaigns for an array of frontline and catalogue releases and to support audience growth efforts, continuously tracking performance and optimizing results, and reporting KPIs and insights to various stakeholders. The successful candidate will be expected to be at the forefront of trends, new platforms and creative formats in the paid media space and to effectively communicate best practice across the label and internal teams.
Responsibilities
What you’ll do:
- Plan and execute paid media campaigns globally, including defining KPIs, recommending creative assets and copy, managing and tracking budget allocation, result measurement, and reporting
- Work closely with Label PMs / Digital Leads and Audience Development Directors to define target audiences, assess goals per project and deploy paid media strategies to achieve them.
- Evaluate campaign performance in real time, optimize results continuously.
- Coordinate deployment of multiple - often concurrent - campaigns across our label roster, collating all assets, copy and targeting segments, and ensuring creative is optimized to platform and goals.
- Research, discover and internally communicate trends and technology advancements in the paid media space.
- Own relationships with external paid media partners. Continuously evaluate partners performance, monitor ROI, and recommend adjustments to executive team
Qualifications
What you’ll need to succeed:
- Bachelor’s degree in marketing, digital marketing or other related discipline, or the equivalent combination of education and experience.
- 3-5 years of experience in a media buying role, at an agency or music company.
- Experience building and running digital advertising campaigns that drive streams, sales and audience growth.
- Deep knowledge of the recorded music and entertainment paid media landscape.
- Experience building complex campaigns across Meta, TikTok, Google, Snapchat, Google, Spotify, Reddit, Amazon, Pinterest, OOH and Podcast advertising.
- Able to communicate reporting insights to various stakeholders with different levels of digital KPIs knowledge
- Exceptional data analysis skills
- Excellent communication skills
- Excellent time management skills and attention to detail
- Willingness and ability to travel domestically as required, likely once or twice per year.
Salary Range: $70,000-$90,000
*This is a hybrid role requiring 3 days minimum on-site.
At Concord, we offer competitive salary, private medical and dental insurance, generous time off, charity match, paid time off for volunteering and a culture committed to supporting everyone’s growth and development.
Concord is an equal opportunity employer. We employ, train, compensate and promote regardless of age, gender assignment, marital status, pregnancy, disability, race, religion, sex as required by law. We believe that diversity, inclusion and equity is paramount for the creation of music, theatre and film that celebrates and empowers all cultures.
Salary : $70,000 - $90,000