What are the responsibilities and job description for the Head of Growth Marketing position at Concepta?
About Us:
Concepta is a fast growing cosmetics and supplements brand focused on the US market, primarily on Amazon. We combine scientific product development with an agile, data-driven approach to deliver innovative products that customers love.
About the Role:
We’re looking for a strategic leader to own and scale our Meta advertising efforts. As the Head of Meta Ads & Performance Marketing Strategy, you will develop and execute a performance-driven ad strategy, manage large-scale budgets, and guide our media buying team toward ambitious growth targets. You’ll collaborate closely with creative, marketing, and analytics teams to deliver high-impact campaigns that drive customer acquisition and profitability.
Key Responsibilities:
- Develop and continuously refine our Meta advertising strategy to achieve growth and profitability goals.
- Manage and optimize significant ad budgets, implementing data-driven campaign optimizations.
- Establish and track key performance metrics (ROAS, MER, CAC, LTV) and provide actionable insights to leadership.
- Lead rigorous A/B testing of creatives, audiences, and funnels to improve campaign performance.
- Mentor media buyers and align tactical execution with strategic vision.
- Ensure all campaigns meet Meta advertising and compliance standards, particularly in health and supplements.
- Stay ahead of industry trends, competitor strategies, and platform updates to maintain a competitive edge.
Who You Are:
- Minimum 3 years of hands-on, in-house performance marketing experience on Meta platforms, specifically within cosmetics or nutrition product categories- this is a must.
- Proven track record managing and scaling seven-figure annual ad budgets.
- Advanced analytical skills with expertise in ROAS, CAC, LTV, MER, and attribution.
- Strong background in DTC/FMCG, with cosmetics or supplements experience preferred.
- Proficient in Facebook Ads Manager, Pixel, Conversions API, and A/B testing.
- Skilled in building data reports and visualization dashboards.
- Strategic thinker with a growth mindset, excellent communication, and leadership abilities.
- Comfortable adapting to fast-paced changes and mentoring others.
Why Join Us?
- High Impact: Take ownership of our Facebook/Instagram advertising strategy for a rapidly growing DTC brand.
- Scale: Manage and scale daily budgets of $30k–$40k while driving measurable business results.
- Growth: Play a pivotal role in shaping customer acquisition and long-term success.
- Leadership Role: Focus on strategy, mentorship, and innovation, not just execution.
What Success Looks Like:
Within your first year, you’ll establish a robust KPI framework, refine our full-funnel strategy, and scale ad spend toward the $30k–$40k daily range while maintaining profitability and boosting new customer acquisition.
Interested?
Apply now and join a team that values data, creativity, and growth.
Salary : $30,000 - $40,000