Analyst

Job description:

The Analyst, Shopper Marketing Measurement will be responsible for evaluating the effectiveness of shopper marketing programs across in-store, online, and retail media channels. This role applies a Revenue Growth Management (RGM) lens to deliver actionable insights that optimize investment and drive business performance. The ideal candidate is data-curious, analytically sharp, and passionate about connecting marketing activation to commercial outcomes and understands how to measure the impact of shopper marketing activation on sales.

Primary Responsibilities:

• Measure the impact of shopper marketing programs across retail media, in-store activations, and digital commerce.
• Develop and maintain scorecards and slides that track program KPIs, ROI, and incrementality.
• Partner with Shopper Marketing, Sales, and RGM teams to align measurement frameworks with business objectives.
• Translate complex data into compelling stories and visualizations for senior stakeholders.
• Conduct post-program analyses and deliver insights to inform future planning and investment decisions.
• Leverage internal and syndicated data sources (e.g., POS, panel, retailer media platforms) to assess performance.

Qualifications:

• Bachelor’s degree in marketing, Analytics, Business, or related field.
• 2 years of experience in RGM, analytics, or Shopper/CPG sales/marketing measurement.
• Experience with retail media platforms, in-store marketing tactics, and omnichannel measurement.
• Proficiency in data visualization tools (Power BI, Tableau) and Microsoft Excel/PowerPoint.
• Strong understanding of CPG business drivers and retailer dynamics.
• Experience with syndicated data (e.g., Nielsen, IRI, Numerator) and trade promotion analysis is a plus.

Key Traits:

• Analytical thinker with a passion for uncovering insights.
• Strong communicator with the ability to simplify complex data.
• Collaborative and proactive in cross-functional environments.
• Curious, detail-oriented, and results-driven.