What are the responsibilities and job description for the Trade Marketing Specialist position at Compunnel Inc.?
The Coordinator, Trade Marketing plays a vital role in supporting the execution of trade marketing strategies and initiatives to drive sales and brand visibility within retail environments. This role involves close collaboration with cross-functional teams, including sales, marketing, visual merchandising, and external vendors, to ensure seamless implementation of retail programs and activations. The Coordinator will be the primary point of contact for specific retailer programs, overseeing all aspects from kickoff to performance tracking, with a strong focus on visual merchandising, in-store promotions, and custom shop needs.
Key Responsibilities:
Develop and manage detailed project timelines, coordinating with cross-functional teams to ensure on-time and within-budget delivery for key workstreams.
• Instore Presence Optimization:
o Lead the planning, execution, and tracking of Retailer Counterpro, ensuring alignment with overall marketing objectives and timelines.
o Conduct regular status meetings and communicate progress updates to stakeholders.
• Visual Merchandising and POS Activations:
o Manage the development and implementation of visually appealing and impactful in-store displays, including product selection, factice management, and staging.
o Oversee SHOP order processing for display materials and fixtures.
o Coordinate the ordering of DMI-produced store fixtures and factices for visual weeks, ensuring timely delivery and installation.
o Track and analyze the performance of visual merchandising and POS activations, providing data-driven insights to optimize future campaigns.
o Manage in-store video updates, including briefing external agency, placing purchase orders, and overseeing installation.
• Merchandising Execution:
o Collaborate with the marketing team to ensure accurate and up-to-date copy in artwork management platform (ESKO) for all merchandising materials.
Salary : $27 - $28
