What are the responsibilities and job description for the Marketing Coordinator- Skilled Nursing Facility position at Comprehensive at Williamsville?
About the Role
Comprehensive at Williamsville Rehabilitation Center is seeking a dynamic and relationship-driven Marketing Coordinator to promote our skilled nursing and rehabilitation services throughout the Buffalo, NY region. The ideal candidate will have a strong background in healthcare marketing and established relationships within hospitals, physicians’ networks, and community organizations. This individual will play a key role in increasing admissions, maintaining census, and strengthening the facility’s presence in the healthcare community.
Key Responsibilities
Hospital & Referral Outreach
Build and maintain strong relationships with hospital discharge planners, case managers, social workers, and physicians to generate referrals.
Conduct regular hospital visits, attend discharge planning meetings, and coordinate with healthcare professionals to ensure smooth patient transitions.
Identify new business opportunities and track referral trends within the region.
Community Engagement & Marketing
Represent the facility at community events, health fairs, senior centers, and local organizations.
Plan and execute community-based marketing initiatives and sponsorships that promote the facility’s programs and services.
Develop and distribute promotional materials that align with the facility’s branding and compliance standards.
Admissions Support
Partner with admissions and clinical teams to evaluate referrals and coordinate pre-admission processes.
Track, analyze, and report referral data and admission outcomes to guide marketing strategies.
Brand & Relationship Management
Serve as the primary liaison between the facility and external partners.
Maintain up-to-date knowledge of the facility’s specialized services and rehabilitation programs.
Monitor competitors and market trends to identify growth opportunities.
Candidate Requirements
Minimum 2–3 years of experience in healthcare marketing, business development, or admissions—preferably within skilled nursing, rehabilitation, or hospital settings.
Nursing home experience required.
Strong relationships with hospital discharge planners and healthcare professionals in the Buffalo region highly preferred.
Proficiency in basic communication programs; knowledge of Point Click Care a plus.
Excellent communication, interpersonal, and presentation skills.
Ability to work independently, prioritize effectively, and meet goals.
Valid driver’s license and reliable transportation required.
Join Our Team!
If you’re a motivated healthcare marketing professional with a passion for building relationships and driving results, we invite you to join the Comprehensive at Williamsville Rehabilitation Center team. Apply today and help us make a lasting impact in the Buffalo, NY healthcare community.